Wesley Joshua

A patient listener, an observant learner, a creative thinker and problem solver with the ability to work efficiently and effectively as part of a team as well as individually. My observation and design skills enable me to approach and solve problems creatively. I am a highly dependable individual who is ever eager to learn new skills.

My ultimate goal is to ensure that my skills and those that I learn along the way are able to assist members of the community and make the world a better place for generations to come.

Commercial Sales Intern at Tatu City Limited (2025-01 – 2025-10)

During this period, I have been able to improve on my market research skills. Notably, by combining both desktop research and fieldwork.

• Researched financial positions of target companies, assessing indicators such as capital structure, funding history, and operational scale to evaluate investment suitability and risk exposure.
• Prepared and delivered detailed reports on sales activities, performance metrics, and revenue forecasts, equipping the commercial real estate team with the insights needed for strategic planning and decision-making.
• Utilized CRM tools to manage 100+ company records, track engagement history, and streamline communication contributing to a 20% improvement in follow-up efficiency and reducing lead leakage.
• Worked closely with internal teams to drive execution of high-priority tasks, supporting pipeline movement and helping the department maintain momentum toward monthly sales goals.
• Conducted regular industry analysis, translating market dynamics and competitor movements into strategic insights that supported positioning and outreach efforts by the commercial real estate team.
• Interpreted datasets to uncover client insights and inform strategic outreach, developing personalized approaches that aligned with business interests and decision-maker profiles.

Freelance Graphic Designer at Self Employed – The Kalcha Concepts (2023 – 2024)

During this period, I have been able to learn new skills and use the ones I previously acquired, combined with my education background.

• Analyse start-up brands and calculate their budget requirements and find the best alternatives for higher returns on investment.
• Design brand logos and illustrations for branding and merchandising.
• Craft visual packages for brand communication to be used on websites, landing pages and across social media platforms.
• Consult with clients on their brand identities and proposed target market audience.
• Consult and collaborate with proposed target market focus groups to find out what works for them so as to give my clients the best alternatives and options when it comes to marketing and brand positioning.
• Collaborate with clients to identify the best marketing techniques for their target audience.
• Collaborate with clients to come up with strategic roadmaps meant to increase their brand awareness.
• Create front-end designs for websites and landing pages.
• Conduct market research and create focus groups to make the market research process easier for my clients.

Assistant Graphic Designer at Print Factory 254 (2022 – 2023)

Under the guidance of the Lead Graphic Designer.

• Designed and crafted visual design packages for apparel branding and social media presence.
• Collaborated with clients to create the best brand design packages for their company profiles and online presence.
• Collaborated with clients to identify their budget requirements and find the best return on investments for their branding and marketing approaches.
• Composed mock-ups and project ideas on graphic design software to allow for ease of brainstorming and ideation.
• Handled the inventory and ensured the availability of materials necessary for ease of work, away from the digital aspect.
• Conducted market research, brainstormed and tested new market trends so as to stay updated as a business.

Junior Graphic Designer at Vinyl House Company (2021 – 2022)

Under the guidance of my Manager.

• Designed logos and visual design packages for apparel and branding merchandise.
• Collaborated with clients to create strategic roadmaps meant to increase their brands' awareness.
• Collaborated with clients to identify their budget requirements and find the best return on investments for their branding approaches.
• Composed mock-ups and project ideas on graphic design software.
• Handled the inflow of customers and ensured that the manager dealt with the clients that needed his immediate attention.
• Was responsible for part of the inventory and the items that were necessary for ease of work away from the digital aspects.

B.A. in Psychology & Political Science – The University of Nairobi (2017 – 2027)

End User Professional – Diakonia Institute (2016 – 2017)

High School – Booker Academy (2011 – 2015)