Manager Loyalty Partnerships at Riyadh Air (2024-05 – Present)
Driving strategic loyalty partnerships for Riyadh Air, with a focus on partnership ecosystem development, operationalization, customer engagement, data stewardship, governance and risk management.
- Partnership Ecosystem Development — Defined partnership strategy aligned to enterprise growth, securing cross-industry collaborations and expanding member benefits.
- Partnership Operationalization — Currently leading the launch of new loyalty partnerships scheduled for Q4 2026, translating strategic designs into live, revenue-generating collaborations
- Customer Engagement Initiatives — Designed earn & burn strategies and engagement campaigns, driving measurable uplift in loyalty program sign-ups.
- Strategic Data Stewardship — Act as data protection steward for loyalty, collaborating with privacy and compliance teams to ensure secure, minimised, and compliant data sharing across teams and partners.
- Governance & Risk Management — Support Data Protection Impact Assessments (DPIA) and Transfer Impact Assessments (TIA), embedding privacy-by-design into loyalty operations.
- Contractual Frameworks — Formulate loyalty contract templates in close collaboration with legal, ensuring consistency, compliance, and readiness for partner onboarding.
- Team Enablement — Provide guidance and support to team members, strengthening operational capability and ensuring delivery against strategic objectives
- Industry Representation — Represented Riyadh Air in seminars and partnership forums, contributing insights that influenced loyalty strategy and strengthened the airline's industry positioning.
Lead Airline Partnerships Officer at Qatar Airways (2021-01 – 2024-04)
Directed global partnership leadership and strategic portfolio development for airline frequent flyer program partnerships.
- Global Partnership Leadership — Directed a portfolio of 20+ airline frequent flyer program (FFP) partnerships, including OneWorld carriers, ensuring alignment with Qatar Airways' alliance strategy.
- Strategic Portfolio Development — Formulated business plans to secure new airline partners and enhance performance of an existing portfolio of 16+ alliances, driving network expansion and customer engagement.
- Contract Governance — Negotiated and structured partnership agreements to deliver balanced value across Qatar Airways, partners, and customers, embedding fairness and sustainability into alliance contracts.
- Customer Value Optimization — Expanded and optimized earn & burn opportunities, strengthening global frequent flyer engagement and reinforcing Qatar Airways' competitive positioning.
Manager, Alliance and Partnerships at Kenya Airways (2019-08 – 2020-12)
Managed alliance strategy and partnership expansion for Kenya Airways.
- Competitive Strategy Development — collaborated to design and implement Kenya Airways' alliance strategy, defining levels of cooperation aligned with competitive positioning.
- Partnership Expansion — Identified, initiated, and steered viable partner agreements, expanding and strengthening the airline's global network reach.
- Partner Evaluation — Established and maintained profiles of potential codeshare partners; evaluated existing agreements to ensure strategic and financial value.
- Performance Monitoring — Developed reporting systems to track partnership performance and provide actionable insights to stakeholders.
- Stakeholder Engagement — Built strong relationships with internal and external stakeholders, securing buy-in and support for codeshare projects.
- Industry Representation — Represented Kenya Airways in codeshare seminars and partnership forums, contributing insights that influenced alliance strategy and strengthened the airline's industry positioning.
Interline and Tariffs Analyst at Kenya Airways (2017-06 – 2019-07)
Managed SPA/codeshare agreements, airline filings, and interline revenue optimization.
- SPA/CODESHARE management to ensure optimal maximization on interline revenue and seamless interline passenger connections
- Supporting the pricing team with Fares, Fuel surcharge and Business rules Filing and review related issues
- In charge of specialized Airline filings through ATPCO I.E branded fares, Consolidator fares, Conference fares and CAT16/31/33/10
- Offering Fare and ticketing support to the sales force across Kenya Airways Network
- Management of IRs and Work orders with Amadeus, Sabre and Travel port
- RBD Chart 2 management and Interline pricing
- Staff Travel System testing and Interline Staff Travel (ISTA) negotiation / Loading on MYID
System Support Analyst at Kenya Airways (2016-08 – 2017-06)
Provided system support for reservations, ticketing, and interline operations.
- Raise, resolve and close Incidents/Work orders in collaboration with Amadeus and end users
- Handling Airfares and ticketing related issues
- Supporting Interline and code share projects
- Conducting Reservations systems awareness on better usage of GDS and airline reservation systems
Lead Sales, Reservation and Ticketing Training Officer at Kenya Airways (2013-09 – 2016-07)
Led training initiatives for sales and reservations staff, and IATA Travel and Tourism students.
- Implement and Evaluate Trainings
Sales and Ticketing Contact Center Agent at Kenya Airways (2011-07 – 2013-08)
- Handled all Calls from Kenya Airways Francophone Markets
- Reservations and Ticketing Champion
- Lead coach for new KQ Products
Customer Service Agent at Jomo Kenyatta International Airport (2011-02 – 2011-06)
Handled passenger services including check-in, arrivals, transfers, and baggage services.
- Passenger Profiling, Travel document examination and check in – KQ and Customer Airlines
- International Arrivals and Transfers
- Baggage and hotels services
Sales and Operations Assistant at Kibo Slopes Safaris (2009-10 – 2011-01)
Supported sales and operations for safari tour packages.
- Translation of Tour Packages from French to English
- Tour Leader on French guided Safaris
- Tour Costing, Hotel and flights bookings
Training Instructor at Global Institute of Tourism and Management Studies (2008-01 – 2009-09)
Conducted training in French language and Travel and Tourism.
- Conducting Training (French Language and Travel and Tourism)
- Planning and Resources allocation of Lecturers and students
- Participate in Research and development activities
