Ashraf Elmougi

Results-driven Senior Medical Sales Executive with 15+ years of progressive experience in the Kuwait and GCC healthcare market, specializing in IVD diagnostics, laboratory equipment, medical consumables, and histopathology products. Proven track record of building and managing high-value accounts across public sector institutions (MOH, MOD, KOC) and private healthcare networks. Deep expertise in tender management, strategic business development, and multi-supplier portfolio management.

Combines a strong scientific background in chemistry and biotechnology with hands-on laboratory experience to deliver credible, consultative sales that drive sustainable revenue growth.

Senior Sales Executive — Medical Products & Customer Support at Intermed – International Medical Company (2020-10 – Present)

Spearhead strategic sales planning and execution across a diverse product portfolio spanning diagnostics, histopathology, microbiology, and laboratory consumables, consistently meeting and exceeding annual revenue targets.

• Cultivated and maintained a high-value account network across public sector (MOH, MOD, KOC) and private sector (hospitals, medical centers, and laboratories), adding an average of 8–10 new institutional accounts per year.
• Managed end-to-end tender process for CMS and KOC tenders — from specification matching and proposal development to submission and follow-up — securing multiple competitive contracts annually.
• Introduced 5+ new international supplier brands to the Kuwait market, including Biotron Diagnostics, BioMaxima, TestLine, Diapath, BioGenex, REL Assay, Labodam, BMS, Biobase, and GESAN Diagnostics.
• Led and mentored a cross-functional sales support team, overseeing administrative operations, customer service delivery, and project execution for existing and prospective clients.
• Developed and implemented new marketing initiatives, leveraging diverse product lines and existing customer networks to capture incremental market share

Sales Executive — Laboratory Products & Medical Equipment at Innomedics Medical Company (2018-04 – 2020-09)

Managed a portfolio of public and private sector accounts, driving consistent revenue growth and long-term client retention for a specialized range of laboratory and diagnostic products.

• Developed new business opportunities within MOH, MOD, KOC, and private hospital networks, expanding the company's market presence across Kuwait.
• Handled multi-supplier product lines including Diagast, MACOPHARMA, LIOFILCHEM, HEADWAY, American Screening, OPTIKA, and BIOTA — providing clients with expert product consultation and after-sales support.
• Tracked and managed sales targets in alignment with company objectives, identifying opportunities for growth and implementing corrective sales actions when needed.
• Managed complete tender lifecycle for CMS and KOC procurement processes, ensuring full specification compliance and on-time submission.

Sales Supervisor — Laboratory & Diagnostics at Safwan Trading Company (2014-12 – 2018-03)

Supervised a sales team covering a broad portfolio of diagnostics and laboratory products from Randox, Siemens, Human Companies, Lorne Laboratories, All-Diag (BioSynex), Neogenesis, and Medysinal.

• Identified and developed new market verticals — including the veterinary sector and MOD — significantly broadening the company's revenue base beyond existing accounts.
• Built and maintained strong relationships with laboratory directors and hospital administration at senior levels across both public cardiac centers (Dasman Diabetic Centre) and private sector institutions.
• Managed microbiology product line (ready media, antibiotics, control strains) in collaboration with Pharmatrade Dubai, ensuring regulatory compliance and product quality standards.
• Applied working knowledge of IVD regulations and biologics standards to support compliant sales practices across all product categories.

Laboratory In-Charge & Senior Technologist at United Genetic Medical Laboratory (2010-08 – 2014-11)

Managed all laboratory operations and testing activities, overseeing staff performance, result reporting, and quality assurance for a high-volume clinical laboratory.

• Led CAP survey competency programs, assessed staff performance annually, and developed training initiatives to maintain and elevate team capabilities.
• Conducted marketing visits to hospitals, medical centers, and laboratories to promote new services, supported by the design of promotional materials.
• Liaised directly with physicians and patients on critical results, serving as the primary clinical point of contact.

Lab Supervisor at International Gulf Medical Center

Lab Technologist at Dar AL Bara'a Medical Center & Dr. Alia Medical Center

Lab Chemist at Mansoura University Hospitals, Specialized Medicine Hospital & Dr. Noha Elmashed Lab

International Master's Degree in Biotechnologies & Bioengineering in IVF and ICSI (Human Based Research) – Messina University (2019)

Bachelor of Science in Chemistry – Mansoura University (2003)