Hussein Kamar

Business professional with 20+ years of experience. Committed to building award-winning marketing programs, geared towards achieving business targets. Results-driven and known for deploying data and performance outcomes to influence growth. My marketing journey incorporates both sides, agencies and clients, thus capable of operating and managing either entity with the right set of know-hows.

Head of Marketing at Sarah Sadeq Architects (2025-05 – Present)

Direct the establishment and setting of basic marketing corporate principles by revamping existing marketing platforms while implementing the latest best practices and ensuring sustainable guidelines are in place. Help elevate brand identity to a more institutional level, while building on the current image and positioning.

Marketing Consultant at Freelance (2021-01 – 2025-04)

Providing advice, guidance and coaching in marketing & sales tactics, as well as of online marketing latest practices, mainly for SMEs in the nearby area.

Founder & Managing Partner at YSL General Trading (2021-08 – 2025-04)

Local (OMT) & International (WU) Money Transfer, Payment Services, Smart Devices Trading. Applying best sales & customer service practices while following transparent processes.

Head of Marketing Communications at Gulf Bank (2015-06 – 2020-09)

Oversaw planning and launching compelling marketing programs for corporate and retail banking, mass and niche segments, guarding brand guidelines, formulating marketing strategy, stakeholder engagement, consolidating the Digital Brand of the Bank, supervising media and budget, ensuring omnichannel experience, integrating Research and securing ROI.

• Launched mobile-first fully responsive website (latest UX & UI practices), e-gulfbank.com
• Enhanced acquisition and quality of Marketing leads (SEM +200% lead rate, 93% CPL savings)
• Market-first digital & social content executions (3D social animations returning 6 folds' ER vs. standard format) leading to case studies by Google, Twitter and Facebook
• Rolling out the digital marketing Performance ecosystem. Developing tailor-made content (DCO), Data Management Platforms (DMP), SEO & SEM always-on strategies
• Launching award-winning Corporate and product-level campaigns outperforming set KPIs. Interactive Ramadan 2019 (+10M views, 290k votes, increase vs LY: 70% likability, 56% spontaneous awareness & 21% advocacy), webisodes (+10M views, 5M engagements, 26% ER & 11% CR)
• Launching new card design 2019, new comms look & feel, revamped Corporate Image 2010
• 35% savings to the bank upon leading RFP for Digital, Creative and Media agencies
• Established Performance Marketing culture, continuous monitoring of overall media & marketing investment against business performance (correlation, attribution, modeling, ad recall research, etc)
• Outstanding performance appraisal YOY with outstanding peer-to-peer feedback

Head of Marketing Planning & Media at Gulf Bank (2007-05 – 2015-05)

Ownership of the Marketing Planning/ Calendar, setting Go-To-Market schemes/ Channel Strategy (Earned, Owned and Paid), Managing Media Agency, Investment Optimization & ROI.

Media Manager at ZenithOptimedia (1999-07 – 2007-03)

Served regional & local blue-chip marketing & media businesses of various sectors, Initiated & implemented Advertising Strategies and Media Planning to support achieving business goals, Developed & maintained effective working relationship with Media Suppliers.

BA in Marketing & Advertising – Lebanese University