Nausheen Syed

Strategic marketing leader with 9+ years of experience driving brand growth across real estate, hospitality, and multi-brand portfolios. Proven track record in leading high-performing teams, executing performance-driven campaigns, and aligning marketing strategy with business outcomes. Skilled in digital marketing, brand management, budget planning, operations, and new business development, with a strong focus on measurable performance, cross-functional alignment, and market growth.

Head of Marketing - MARCOM Dept. - International Business Holding - Kuwait

(2025-02)

• Strategic Planning - Creating marketing strategies to enhance market presence.
• Brand Management - Handling brand identity and ensuring consistency across all platforms.
• Advertising & Promotions - Handling ATL & BTL campaigns and ensuring effective brand communication.
• Public Relations & Corporate Communications - Creating brand presence through strategic PR efforts.
• Budget & Performance Management - Optimizing marketing spend while ensuring measurable campaign outcomes and strong alignment with business objectives.
• Team Leadership - Lead, mentor and develop marketing team.
• Digital & Content Oversight - Overseeing digital marketing, social media direction, and content strategy across platforms.

Business Development Manager - Business Development Department - Al Othman Portfolio & Promenade Mall - Kuwait

(2024-09 - 2025-01)

• Spearheading new business ventures and identifying opportunities to enhance the Al Othman portfolio and the Promenade Mall.
• Oversee the redevelopment and operational strategy of the Promenade Ice Rink, focusing on improving customer experiences and increasing profitability.
• Further developing and improving "Soap Box," a unique platform dedicated to supporting SMEs, with a focus on enhancing its concept and driving tenant success and awareness.
• Working closely with stakeholders to bring innovative ideas to life that align with the portfolio's growth strategy.
• Reporting directly to the owners, ensuring their vision and objectives are reflected in all business decisions.
• Building and executing strategic plans and partnerships to grow revenue, enhance customer engagement, and strengthen the Promenade Mall's overall market presence.

Section Head - Marketing & Communications Department - The Commercial Real Estate Company - Al Tijaria - Kuwait

(2021-05 - 2024-08)

• Designed and implemented comprehensive online and offline marketing strategies, ensuring brand consistency.
• Led marketing for Symphony Style Hotel, including hospitality and F&B promotions, social media content and strategy, digital campaigns, and recreational amenity launches.
• Managed and optimized annual budgets, effectively allocating resources with a focus on campaign efficiency and ROI.
• Set and tracked team objectives and department KPIs to drive growth and performance.
• Collaborated with property groups and other departments to align marketing initiatives.
• Developed strategic plans to strengthen brand presence with clear short- and long-term goals.
• Executed lead generation campaigns, supporting leasing and sales efforts with a performance-led approach.
• Led digital marketing, content planning, and social media execution to strengthen visibility and customer engagement.

Marketing Supervisor - Marketing & Communications Department - The Commercial Real Estate Company - Al Tijaria - Kuwait

(2016-05 - 2021-04)

• Led and supervised a team of four marketing professionals, fostering collaboration and productivity.
• Managed and developed annual marketing calendars, ensuring timely and budget-compliant campaign execution.
• Developed innovative marketing and leasing strategies to drive sales and meet objectives.
• Managed marketing for commercial and residential properties, maintaining brand integrity.
• Planned and managed annual marketing budgets and integrated advanced tools like VR and AR.
• Oversaw advertising campaigns, marketing collateral production, and quality assurance.

Marketing & Business Development Supervisor - Kuwait Advancement for Conference and Exhibition - Kuwait

(2015-02 - 2016-04)

• Organized and marketed events, conferences, and workshops while managing daily operations and customer relationships.
• Led a team to coordinate event activities and ensured seamless execution.
• Collaborated with international speakers to explore future projects and opportunities.

Business Development Manager - Learning & Development - Mousa Bahman Est (Partners of Tata Interactive Systems) - Kuwait

(2012-03 - 2015-01)

• Head of the new media department, catering to education, learning & development within Kuwait.
• Developed business and marketing services such as e-learning, simulation-based training programs, interactive services, and assessment systems.

Head of Marketing & Business Development - Media Cartel Digital Media Company - India

(2011-08 - 2012-02)

• Co-founder and in charge of all marketing-related operations of the company.

Master of Business Administration - New Media and Entertainment - Manipal University (2009 - 2011)

Bachelor of Business Management - Marketing - Bangalore University (2006 - 2009)