Anas Sidani

Business & Marketing Analyst

AUB OSB Undergraduate Office, Beirut, Lebanon August 2021 – Present

Graduate Assistant

• Created an automated tool that forecasts needed courses and capacities based on future student demand.
• Designed an automated a dashboard that summarizes the exit survey data and updates automatically per semester.
• Worked on OSB’s expansion in Cyprus (collection of syllabi, transition from credits to ECTS, wrote detailed descriptions of the clubs and societies).

Marketing & Operations Intern

• Assisted with emails and sales scripts creation in CRM for sales and customer services. 
• Thoroughly cleaned-up the database and contact information updates on the CRM.
• Generated leads in the industries that the company targets with a database of their information.
• Found content from SAAB RDS’ partners to be shared in the company’s social media.

Digital Marketing Executive

• Formulated and implemented digital marketing campaigns for clients, including social media marketing, SEO, Google adds, email marketing, and others.
• Evaluated client's social media accounts/website and branded them with collaboration with design team.
• Created content for social media accounts that supported the marketing campaigns
• Conducted market research, and competitor/industry analysis to help with the formulation of the marketing strategy
• Formulated and implemented digital marketing strategy for iMultiChannel and was responsible for running social media accounts (Instagram, Facebook, and LinkedIn).

Social media presenter/Public speaker (freelance)

• Recorded videos, wrote scripts, and did voiceovers for advertisements and online content that is relevant to the brand.

Data Analyst (Internship)

• Analyzed data and produced visual representations (using R) that were used in CIBL’s marketing campaign.
• Qualitatively coded (using NVIVO) interviews with women from countries in the MENA region as part of a research project.
• Gathered up-to-date data about different industries for analysis by the Center.

Rotation in the different departments (Internship)

• Used the SAP system and understood how it is integrated throughout the organization.
• Worked closely with the sales team and assisted in the sales process.

American University of Beirut (AUB), Beirut, Lebanon August 2021 - Present

Suliman S. Olayan School of Business

MSBA – Master’s in Business Analytics

GPA: 3.85

• Designed and implemented forecasting and machine learning models using Python and R.
• Scraped, cleaned, analyzed, and visualized data using Python and R.
• Created and manipulated databases and database tables using MySQL and Cassandra.
• Designed dashboards using PowerBI, Tableau, Qlik Sense, Streamlit, and R Shiny.
• Solved cases that revolved around the use of business analytics in strategy realignment, upstream problem solving, and increasing competitive edge. 

Python, R, PowerBI, Tableau, Qlik Sense, Streamlit, R Shiny, MySQL, Cassandra, . @Risk, Microsoft Excel & Microsoft Excel Solver, Invision

Sample courses taken: 

Data Driven Digital Marketing, Predictive Analytics and Machine Learning, Forecasting Analytics, Data Visualization and Communication, Data Processing Framework, Applied Statistical Analysis, Optimization and Simulation.

American University of Beirut (AUB), Beirut, Lebanon August 2017 - December 2020

Suliman S. Olayan School of Business

BBA - Bachelor degree in Business Administration (Business Information and Decision Systems)

GPA: 3.5

Sample courses taken: 

Business Data Analysis; Social Media & Digital Management (Digital Marketing); AI (Artificial intelligence) in Business; Enterprise System Design & Implementation; Accounting Analytics; Managerial Decision-Making.