
CREATIVE DIRECTOR
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For 15 years, I’ve been solving brand problems, from the strategic to the wonderfully strange, like giving juice a health mission and making cookers feel heroic. Still doing it. Still weirdly passionate about it.
CREATIVE DIRECTOR at FEER MCQUEEN (2021-01 – 2025-12)
As a Creative Director at Feer McQueen, I lead three diverse creative teams, driving ideas from strategy to standout execution. I shape brand narratives, elevate creative quality, and ensure every project aligns with client objectives. By fostering collaboration and pushing innovation, I guide the teams to deliver bold, resonant, and culturally relevant work.
ASSOCIATE CREATIVE DIRECTOR at AGA ADK (2020-01 – Present)
As an Associate Creative Director, I blend strategy and creativity to lead campaigns from concept to execution. I guide and mentor creative teams, ensuring ideas push boundaries while staying aligned with brand goals. Working closely with clients, strategists, and production, I drive impactful, insight-led work that resonates and builds meaningful connections.
SENIOR ART DIRECTOR at PURPLE ADVERTISING AGENCY (2012-01 – 2021-12)
Starting as a Graphic Designer and growing into a Senior Art Director, I led campaigns from concept to execution, shaping brand narratives and visuals. I worked closely with clients and teams to align creative strategy with business goals, guided designers, and delivered impactful, insight-driven work.
GRAPHIC DESIGNER at MEMAC OGILVY (2010-01 – 2011-12)
As a Graphic Designer, I created visually compelling designs that reinforced brand identity across digital and print. I turned concepts into impactful visuals, honed my skills in layout, typography, and branding, and collaborated closely with creative teams—building a solid foundation for my advertising career.
BS in GRAPHIC DESIGN - DIGITAL EMPHASIS – Lebanese American University - LAU Beirut (2005-01 – 2009-12)
CREATIVE DIRECTOR PROGRAM – Miami Ad School (2024-01 – 2025-12)