Charbel Safi

Product Manager with 10+ years in business strategy, financial advisory, and operational leadership. Currently leading the full-scale modernization of the merchant platform, designing scalable architecture, monetization frameworks, and growth-driven roadmaps. Known for translating business insight into high-impact product decisions, optimizing platform scalability, and driving measurable revenue growth.

Product Manager at Toters Delivery (2025-12 – Present)

Leading end-to-end rewrite of merchant app & web, implementing scalable workflows, design systems, and features to future-proof platform

• Leading end-to-end rewrite of merchant app & web, implementing scalable workflows, design systems, and features to future-proof platform
• Devising the product strategy roadmap, delivering features aligned with business KPIs and anticipating a 5-year growth
• Improving user boarding & retention by designing solutions informed by competitive analysis and revenue impact
• Establishing KPIs and dashboards to track adoption, engagement, and business outcomes, guiding feature prioritization
• Aligning cross-functional teams across engineering, design, operations, and commercial to deliver high-impact solutions in an understaffed environment

Projects Leader at Toters Delivery (2024-04 – 2025-12)

Led Competitive Intelligence initiatives and drove operational excellence through workflow redesign

• Led Competitive Intelligence initiatives, generating insights that inform product features, growth initiatives, and revenue strategy
• Drove operational excellence by redesigning workflows and processes to scale initiatives and improve adoption metrics
• Coordinated cross-functional teams to deliver high-impact projects, aligning execution with strategic business objectives
• Defined project KPIs and tracking performance to guide executive decisions
• Aligned stakeholders and securing buy-in to ensure smooth delivery of strategic initiatives and measurable business outcomes

Business Consultant at Freelance (2020-08 – Present)

Developing business plans, conducting analyses, and designing organizational processes for startups and growth initiatives

• Developing business plans to secure funding for startup launches and growth initiatives from VCs and angel investors
• Conducting competitive and market analyses to identify opportunities and define actionable growth strategies
• Performing financial and operational analyses to optimize costs, improve profitability, and support sustainable business growth
• Designing organizational processes and policies to enhance efficiency, strengthen governance, and improve operational outcomes
• Creating customer segmentation models and supporting marketing initiatives to improve engagement and retention
• Implementing performance tracking systems to monitor key metrics, inform decisions, and ensure compliance with risk and auditing standards

Senior FP&A Specialist at Management Solutions Experts (MSE) (2021-08 – 2024-04)

Supported acquisition by Kearney and revamped departmental reporting and processes

• Supported the acquisition of MSE by Kearney, collaborating with Deloitte to ensure smooth financial due diligence and integration
• Revamped and automated departmental reporting and processes using scripts and ERP implementation to improve efficiency and accuracy

Group Business Analyst – Mobile Money Services at Africell Holdings (2020-08 – 2021-05)

Conducted research across African markets and prepared executive presentations on operational performance

• Conducted research across African markets to identify trends, opportunities, and competitive insights informing mobile money initiatives
• Prepared and presented weekly executive decks on operational performance to C-suite and consulting teams

General Manager at Michel Safi And Sons (2018-10 – 2022-08)

Lead operations and business growth initiatives, optimizing workflows and driving client relationships

• Lead operations and business growth initiatives, optimizing workflows and processes to improve efficiency and profitability
• Drove client relationships and commercial strategy, supporting expansion and sustainable revenue growth

Accountant at Youth Of Mary (2015-06 – 2018-10)

Conducted research across African markets and prepared executive presentations

• Conducted research across African markets to identify trends, opportunities, and competitive insights informing mobile money initiatives
• Prepared and presented weekly executive decks on operational performance to C-suite and consulting teams

Doctorate in business administration in Business Administration – Toulouse Business School (2024-01 – 2027-12)

Master's degree of business administration in Business Administration – Notre Dame University (NDU) (2021-01 – 2023-12)

Bachelor of Arts in Accounting – Notre Dame University (NDU) (2014-09 – 2018-06)