Cyril Haibi

An experienced marketing manager with a demonstrated history of working in the industry. I add value to businesses by creatively planning and executing marketing and branding strategies, managing budgets and regularly exceeding profit estimates within defined time frames.

This comes with a strong focus on increasing a brand’s impact by consistently meeting and exceeding expectations. Widely exposed to the international market leaders in the highly competitive F&B sector, adept of building a brand’s presence right from scratch in the context of established and emerging markets. I am an open-minded leader and a people’s champion with a global approach.

• Marketing ManagerMarketing Manager - Cibus Holdings

Developed the brands annual operating plans, strategy and budgets.

• Implemented marketing strategies that grow the brands share and equity. (Followers increased by 150%)
• Participated in the brand revamp, including the improvement of the branding along with all visual collaterals in order to cater for a younger crowd.
• Led on the concept development and creation of social media platforms and recruitment of social ambassadors considerably increasing following and engagement.
• Introduced to the outlet a series of signature moments such as brunch, aperitivo and BBQ increasing outlet footfall 20 times and later on becoming a national trend.
• Managed the category dynamics, trends, category performance, competition analysis, customers’ in-depth understanding and behavior.
• Identified new channel segment opportunities.
• Evaluated the products by closely monitoring their ROI.

Project ManagerProject Manager

Mind the gap · Mind the gap

• Established the strategic plan through managing the annual brand planning to achieve the client's goals and objectives.
• Engaged and coordinated with different Stakeholders to bring to life the brand plans.
• Managed and shared of information between all stakeholders in projects execution. (Suppliers and designers)
• Identified and implemented project management tool “Celoxis” used to facilitate and organize the work flow and increase the overall productivity of the work chain.
• Managed integrated marketing campaigns for different clients.
• Handled the CRM for multiple clients in different industries.
• Identified print and web advertising opportunities.

Saint Joseph University

Business Administration