Dima Koubeissy

E-Commerce Content Specialist at Mike Sport (2026-03 – Present)

Manage e-commerce content strategy across MikeSport Lebanon, MikeSport Iraq, Crocs Lebanon, and Service Park.
Contributed to end-to-end development of the MikeSport B2B platform, supporting its launch, content architecture, and UX.
Write and optimise product titles, descriptions, and campaign content using SEO and AEO best practices to improve visibility and conversion.
Build and maintain homepage content, promotional collections, and campaign pages for conversion-focused shopping experiences.
Design and develop landing pages for marketing campaigns, translating brand objectives into engaging, high-converting web experiences.
Manage category structures, tags, filters, and product listings across Shopify to ensure intuitive navigation and discoverability.
Structure and optimise mega menus and on-site search functionality to improve UX and accessibility.
Collaborate cross-functionally with marketing, design, and back-office teams to align campaigns and maintain cohesive brand messaging.
Use Analytics & Looker Dashboard to monitor content performance and support data-driven optimisation strategies.
Develop and optimise Asana workflows and approval processes to improve project efficiency and cross-team collaboration.
Utilise Figma and AI tools to enhance visual content coordination, copywriting efficiency, and output quality.

Portal & Marketing Coordinator at Loubnany (2024-05 – 2026-03)

Managed WordPress website content, optimising client/vendor profiles and implementing SEO best practices.
Oversaw end-to-end e-commerce operations: order fulfilment, logistics, payment processing, and reporting.
Planned and managed conferences and exhibitions (LIP 2025, CIIE 2025) to support platform growth and brand visibility.
Created marketing materials and social media content using Canva; handled B2B and B2C client relationships.
Conducted vendor research, outreach, and onboarding to expand the platform's partner network.

Content Writer Intern at The961 (2023-06 – 2023-08)

Authored, edited, and proofread articles, blog posts, and news features for a diverse online audience.
Applied SEO best practices (keyword integration, metadata, internal linking) to boost traffic and visibility.
Conducted research ensuring factual accuracy, cultural relevance, and editorial quality.
Published articles: the961.com/author/dimakobeissi2

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