Dima Koubeissy

Results-driven E-Commerce & Digital Specialist with 3+ years of experience across content strategy, SEO, website merchandising, and cross-functional project coordination. Proven track record managing multi-brand e-commerce platforms and delivering conversion-focused digital experiences.

E-Commerce Content Specialist at Mike Sport (2026-03 – Present)

• Manage e-commerce content strategy across MikeSport Lebanon, MikeSport Iraq, Crocs Lebanon, and Service Park.
• Contributed to end-to-end development of the MikeSport B2B platform, supporting its launch, content architecture, and UX.
• Write and optimise product titles, descriptions, and campaign content using SEO and AEO best practices to improve visibility and conversion.
• Build and maintain homepage content, promotional collections, and campaign pages for conversion-focused shopping experiences.
• Design and develop landing pages for marketing campaigns, translating brand objectives into engaging, high-converting web experiences.
• Manage category structures, tags, filters, and product listings across Shopify to ensure intuitive navigation and discoverability.
• Structure and optimise mega menus and on-site search functionality to improve UX and accessibility.
• Collaborate cross-functionally with marketing, design, and back-office teams to align campaigns and maintain cohesive brand messaging.
• Use Analytics & Looker Dashboard to monitor content performance and support data-driven optimisation strategies.
• Develop and optimise Asana workflows and approval processes to improve project efficiency and cross-team collaboration.
• Utilise Figma and AI tools to enhance visual content coordination, copywriting efficiency, and output quality.

Portal & Marketing Coordinator at Loubnany (2024-05 – 2026-03)

• Managed WordPress website content, optimising client/vendor profiles and implementing SEO best practices.
• Oversaw end-to-end e-commerce operations: order fulfilment, logistics, payment processing, and reporting.
• Planned and managed conferences and exhibitions (LIP 2025, CIIE 2025) to support platform growth and brand visibility.
• Created marketing materials and social media content using Canva; handled B2B and B2C client relationships.
• Conducted vendor research, outreach, and onboarding to expand the platform's partner network.

Content Writer Intern at The961 (2023-06 – 2023-08)

• Authored, edited, and proofread articles, blog posts, and news features for a diverse online audience.
• Applied SEO best practices (keyword integration, metadata, internal linking) to boost traffic and visibility.
• Conducted research ensuring factual accuracy, cultural relevance, and editorial quality.
• Published articles: the961.com/author/dimakobeissi2

BA in Language Interpretation & Translation – Lebanese International University (2020 – 2023)

BA in Graphic Design – Lebanese International University (2018 – 2019)