Freelance Executive Producer at Freelance (2023-01 – Present)
- Lead freelance production projects across commercial, digital, and branded content formats.
- Provide senior-level production leadership, from concept development through delivery.
- Collaborate with agencies, brands, and creative teams to ensure efficient execution and high production value.
Executive Producer at AllOver Productions (2018-01 – 2023-12)
- Led end-to-end production of high-profile commercials and branded content for regional clients.
- Acted as senior production partner for agencies, ensuring alignment between creative vision, timelines, and budgets.
- Managed production teams, suppliers, and post-production workflows.
- Delivered projects meeting international quality benchmarks while adapting to local market needs.
Head of Production at Mint (MCN Group) (2014-01 – 2017-12)
- Produced regional campaigns for major brands including Mobily, Ooredoo, Pizza Hut, Nestlé, Ferrero, Puck, and L'Oréal.
- Worked closely with regional marketing teams to localize global campaigns for Arabic audiences.
- Maintained strong client relationships and ensured consistent delivery across multiple platforms.
- Coordinated production resources across markets under tight schedules.
Executive Producer / General Manager at EFX Films (2003-01 – 2013-12)
- Led regional productions for Saudi Arabia and GCC markets, delivering campaigns for Unilever, Procter & Gamble, Zain, Saudi Airlines, Coca-Cola, McDonald's, Sony, and other global brands.
- Served as senior production lead interfacing with international agencies and regional clients.
- Oversaw P&L responsibility, production budgets, schedules, contracts, and vendor negotiations.
- Managed and mentored production teams, ensuring consistent quality across multiple simultaneous productions.
- Promoted internally from Producer to Executive Producer, then General Manager.
Assistant Producer/Line Producer at THG Productions (1999-01 – 2003-12)
- Supported senior producers across all stages of production.
- Built a strong foundation in on-set operations, budgeting, scheduling, and post-production coordination.
