Talal Ak

Commercially focused FMCG professional with more than 15 years of experience across sales analysis, territory support, distribution, retail service and business management. Built a long career with SMLC, PepsiCo JV, then co-founded and managed a confectionery distribution company serving supermarkets and retail outlets. Experienced in customer acquisition, market coverage, sales execution, collections follow-up, route planning, team coordination and KPI reporting.

Persuasive, goal-oriented and effective at identifying customer needs and coordinating practical solutions.

Co-Founder & General Manager at Chocolate and Candy Distribution Company (2024-01 – 2025-06)

• Managed the commercial and operational activities of an FMCG distribution business serving supermarkets and retail outlets across Beirut and surrounding areas.
• Developed customer relationships, handled product presentations and negotiations, followed sales opportunities, and coordinated solutions based on customer needs.
• Planned territory coverage, customer visits and delivery routes to improve market reach, service reliability and product availability.
• Monitored sales activity, stock movement, pricing, receivables and collection follow-up while coordinating suppliers, sales, warehouse and delivery teams.
• Led daily staff performance, resolved customer issues and maintained service standards in a competitive retail environment.
• Area Coverage: West Beirut, Dahieh, Hadath, Choueifat, Chouf, Mount Lebanon

Supply Chain & Logistics Senior Supervisor at SMLC, PepsiCo JV & Exclusive Franchisee (2013-01 – 2023-12)

• Supported nationwide FMCG sales execution by coordinating stock availability, delivery capacity, territory coverage and service performance across multiple locations.
• Worked closely with Sales, Finance, warehouses, drivers and dispatch teams to meet commercial priorities, resolve customer issues and maintain reliable retail service.
• Managed route planning and last-mile delivery activities while maintaining on-time delivery performance above 96%.
• Tracked KPIs covering service levels, route productivity, delivery performance and operational exceptions, then used findings to improve execution and coverage.
• Coordinated escalations related to orders, deliveries, returns and account discrepancies, strengthening customer satisfaction and internal follow-up discipline.

Sales Analyst at SMLC, PepsiCo JV & Exclusive Franchisee (2009-01 – 2013-12)

• Prepared sales reports and performance analysis covering products, customers, territories and trends to support management decisions and target follow-up.
• Monitored sales data, customer activity and operational indicators using ERP systems and Excel, highlighting gaps and opportunities for corrective action.
• Coordinated with sales and operations teams to improve reporting accuracy, order follow-up and execution against commercial priorities.

Bachelor's Degree in Management Information Systems (MIS) – American University of Science and Technology