Francisca Baía

Product manager who builds, ships and iterates in data-intensive and ML-driven environments, combining first-principles thinking with hands-on execution to identify high-impact opportunities and deliver results.

Founder & Product Manager at Lemoria (2026-01 – Present)

AI platform that turns life stories into printed books. Operating across PT / ES / FR markets.

• Identified a market opportunity through user research and market analysis, then built and shipped an AI-powered consumer product solo across 3 markets (PT, ES, FR) in under 2 months, owning discovery, prioritisation, GTM and post-launch iteration.
• Defined success metrics before each release, ran A/B tests on landing page and onboarding flow, analysed results using behavioural data and iterated to improve activation.
• Diagnosed conversion funnel through data analysis, identified drop-off points between key steps and iterated on product decisions to improve user flow.
• Grew to 200+ users and 100+ books created in under 2 months; achieved 4.7/5 rating across 50+ verified reviews across multiple markets.

Product Manager at Altruistiq (2024-01 – 2026-01)

B2B SaaS platform for sustainability measurement

• Led product squad of 6 engineers and 1 designer: drove product vision and strategy, set team objectives, ran sprint planning, refinements and retrospectives and coordinated go-to-market launches.
• Collaborated with data science to scope and define a procurement classification model, translating complex ML requirements into clear product specifications.
• Evaluated technical risks and made trade-off decisions to prioritise real-time processing migration across 20+ enterprise customers, reducing processing time by 80% and infrastructure spend by 25%.
• Defined success metrics and tracked product usage using Mixpanel, collaborating with analytics to interpret data, iterate on onboarding and flow improvements and ensure data-driven decisions.
• Built self-serve AI data ingestion and classification system saving $40K annually and shipped emission factor infrastructure generating $200K in new enterprise revenue.

Sustainability Insights Manager at Altruistiq (2024-01 – 2024-12)

B2B SaaS platform for sustainability measurement

• Owned KPI definition and product methodology for carbon accounting workflows, increasing calculation speed by 20% and directly supporting product scalability.
• Conducted user research, synthesised enterprise feedback and performed competitive analysis to identify product gaps and inform roadmap prioritisation.

Sustainability Insights Associate at Altruistiq (2023-01 – 2023-12)

B2B SaaS platform for sustainability measurement

• Delivered Scope 1, 2 and 3 GHG inventories for enterprise clients across food, agriculture and logistics.
• Led user platform onboarding and provided insights and decarbonisation strategies from emissions data.

Business Analyst, Supply Chain at Farfetch (2022-01 – 2022-12)

Global luxury e-commerce platform

• Modelled supply chain network optimisation scenarios to support strategic decisions — developing KPI frameworks, analysing trade-offs and presenting recommendations to cross-functional stakeholders.
• Designed KPI framework for logistics sustainability metrics.

MSc in Industrial Engineering and Management – University of Porto (2017-01 – 2022-01)