Digital marketing specialist at SIA Lidl Latvija (2025-03 – 2026-07)
- Coordinated digital marketing campaigns across Latvia, Lithuania and Estonia, working with multiple teams and stakeholders.
- Planned and executed CRM/email communication in Salesforce Marketing Cloud, from content planning and asset preparation to campaign launch.
- Coordinated campaign timelines, content and local market requirements to ensure accurate and timely execution across all three Baltic markets.
- Created and adapted campaign content and digital assets, ensuring consistency with brand guidelines and local requirements.
- Managed website and CMS content supporting ongoing marketing activities and campaigns.
- Analyzed campaign performance using Salesforce Marketing Cloud and Google Analytics, identifying opportunities to improve future communication. Key achievement: Increased email campaign OR from 15% to 56% through audience segmentation and targeted communication.
Online advertising specialist at SIA Lidl Latvija (2022-08 – 2025-02)
- Created and managed homepage, landing page and campaign content across CMS platforms.
- Planned and executed digital communication activities supporting integrated Lidl Latvia marketing campaigns.
- Monitored website and newsletter performance using Google Analytics and newsletter reporting.
- Designed marketing materials using Adobe Illustrator, Photoshop and InDesign.
- Contributed to the successful implementation of the Lidl Latvia recipe platform.
Marketing specialist at SIA Officeday Latvia (2019-02 – 2022-04)
- Managed marketing activities across website, e-commerce, social media and offline campaigns.
- Managed and maintained company website and e-commerce content using Oxid and Axapta.
- Created visual and written content for website and social media.
- Organized marketing campaigns and events.
- Collaborated with sales and management teams within Sanitex to support marketing objectives.
Marketing project manager assistant at SIA Whiteline agency and production (2018-08 – 2019-01)
- Supported planning and execution of marketing projects and campaigns.
- Assisted in client acquisition and project coordination.
- Contributed to development of creative concepts and video project scenarios.
Customer service specialist at SIA PH PRINT (2017-08 – 2018-07)
- Managed client communication, order processing, and problem-solving.
- Prepared print files and materials for production.
- Worked with Adobe Illustrator and Photoshop.
Office administrator at Veizāna deju skola (2013-09 – 2017-07)
- Managed documentation and daily office operations.
- Organized events and coordinated communication with clients.
- Created marketing materials for social media and website.
