Austra Neimane

Coordinated digital marketing campaigns across Latvia, Lithuania and Estonia, working with multiple teams and stakeholders. Planned and executed CRM/email communication in Salesforce Marketing Cloud, from content planning and asset preparation to campaign launch. Coordinated campaign timelines, content and local market requirements to ensure accurate and timely execution across all three Baltic markets.

Digital marketing specialist at SIA Lidl Latvija (2025-03 – 2026-07)

• Coordinated digital marketing campaigns across Latvia, Lithuania and Estonia, working with multiple teams and stakeholders.
• Planned and executed CRM/email communication in Salesforce Marketing Cloud, from content planning and asset preparation to campaign launch.
• Coordinated campaign timelines, content and local market requirements to ensure accurate and timely execution across all three Baltic markets.
• Created and adapted campaign content and digital assets, ensuring consistency with brand guidelines and local requirements.
• Managed website and CMS content supporting ongoing marketing activities and campaigns.
• Analyzed campaign performance using Salesforce Marketing Cloud and Google Analytics, identifying opportunities to improve future communication. Key achievement: Increased email campaign OR from 15% to 56% through audience segmentation and targeted communication.

Online advertising specialist at SIA Lidl Latvija (2022-08 – 2025-02)

• Created and managed homepage, landing page and campaign content across CMS platforms.
• Planned and executed digital communication activities supporting integrated Lidl Latvia marketing campaigns.
• Monitored website and newsletter performance using Google Analytics and newsletter reporting.
• Designed marketing materials using Adobe Illustrator, Photoshop and InDesign.
• Contributed to the successful implementation of the Lidl Latvia recipe platform.

Marketing specialist at SIA Officeday Latvia (2019-02 – 2022-04)

• Managed marketing activities across website, e-commerce, social media and offline campaigns.
• Managed and maintained company website and e-commerce content using Oxid and Axapta.
• Created visual and written content for website and social media.
• Organized marketing campaigns and events.
• Collaborated with sales and management teams within Sanitex to support marketing objectives.

Marketing project manager assistant at SIA Whiteline agency and production (2018-08 – 2019-01)

• Supported planning and execution of marketing projects and campaigns.
• Assisted in client acquisition and project coordination.
• Contributed to development of creative concepts and video project scenarios.

Customer service specialist at SIA PH PRINT (2017-08 – 2018-07)

• Managed client communication, order processing, and problem-solving.
• Prepared print files and materials for production.
• Worked with Adobe Illustrator and Photoshop.

Office administrator at Veizāna deju skola (2013-09 – 2017-07)

• Managed documentation and daily office operations.
• Organized events and coordinated communication with clients.
• Created marketing materials for social media and website.

Diploma in Culture / art / history – LAC Latvian Culture College (2013 – 2016)

Secondary – Valmiera State Gymnasium (2010 – 2013)