Ayoub Khechab

Contributed to the UI/UX design of LDS's immersive 3D "Coming Soon" website, shaping the art direction, animation concepts, and overall experience structure. Designed the HiveXperience interface using smooth transitions, micro-interactions, and clearly defined hover, active, error, and empty states to improve clarity and reduce user friction. Contributed to the development and scaling of a component-based design system using Auto Layout and responsive constraints, ensuring consistency across dashboard modules.

UX/UI Designer at Laedx Digital Studio (2025-07 – Present)

• Contributed to the UI/UX design of LDS's immersive 3D "Coming Soon" website, shaping the art direction, animation concepts, and overall experience structure.
• Designed the HiveXperience interface using smooth transitions, micro-interactions, and clearly defined hover, active, error, and empty states to improve clarity and reduce user friction.
• Contributed to the development and scaling of a component-based design system using Auto Layout and responsive constraints, ensuring consistency across dashboard modules.
• Designed and refined NoveXperience screens, strengthening visual consistency and improving user-flow clarity.

Freelance UX/UI Designer at Mabelka (2025-04 – Present)

• Translated business goals into structured, responsive layouts and user flows aligned with conversion objectives.
• Designed conversion-focused landing pages with clear value propositions and strong call-to-action hierarchy.
• Designed the complete Crest Agency website, including Home, Services, About, Contact, and Projects pages.
• Defined information architecture, wireframes, prototypes, and high-fidelity UI while collaborating with developers and product stakeholders to validate feasibility and maintain implementation consistency.

UX/UI Design Intern at XOCOM Ltd (2024-01 – 2024-03)

• Redesigned a multi-module e-commerce dashboard covering Sourcing, Orders, Invoices, and Analytics, improving information hierarchy and navigation clarity for both beginner and advanced sellers.
• Created wireframes, high-fidelity Figma mockups, end-to-end user flows, and navigation structures for dashboard features and landing experiences.

UX/UI Design Intern at Psico (2024-01 – 2024-03)

• Participated in screen design for a mobile application.
• Collaborated with the product team on user research and UX consistency.

Specialized Technician Diploma in Digital Design UX Design Option – Cité des Métiers et de Compétences Souss Massa (2022 – 2024)

Certificate in HTML/CSS Developer – ATLANTIQUE Center Ait Melloul (2021-01 – 2021-06)

Baccalaureate in Scientific Physics (French) – Saada Ait Melloul High School (2020 – 2021)