Bouchra Lahlali

Creative Designer with 2.5+ years of professional experience and 5+ years of freelance experience creating high-quality visual content for local and international markets. Experienced in social media design, digital advertising creatives, e-commerce visuals, branding, product-focused content, and short-form video. Skilled at transforming creative concepts, product imagery, and brand direction into clean, engaging, and commercially focused visual content.

Strong interest in premium, lifestyle, fashion, and product-focused visual communication. Proficient in Adobe Photoshop, Illustrator, Canva, CapCut, Magnific, ChatGPT, and Google Flow.

Graphic Designer & Video Editor at Next Bridge Digital Agency (2024-01 – Present)

• Create social media campaigns, carousels, posts, stories, reels, and digital marketing assets for clients across multiple industries.
• Develop product-focused and campaign visuals adapted to different brands, audiences, platforms, and marketing objectives.
• Create and adapt visual assets across digital formats while maintaining consistency with each brand's visual identity.
• Develop branding and marketing materials including visual identities, catalogs, brochures, presentations, and campaign assets.
• Edit and produce reels and short-form video content for social media platforms.
• Use Photoshop, Illustrator, Canva, CapCut, Magnific, and AI-assisted workflows for concept development, image creation, enhancement, and content production.
• Research visual references, competitors, and creative trends to support concept development and improve campaign execution.

Graphic Designer & Video Editor at Freelance (2021-01 – Present)

• Create social media content, advertising visuals, campaign assets, branding materials, presentations, catalogs, and e-commerce creatives for clients across different industries.
• Transform product and campaign concepts into professional marketing visuals for digital and social media use.
• Produce campaign visuals and AI-powered UGC-style reels for marketing and promotional content.
• Adapt visual content across different brand identities, target audiences, and platforms.
• Collaborate with clients on creative concepts, visual direction, and final content execution.

Specialized Technician Diploma in Graphic Design – Specialized Institute of Applied Technology NTIC - Rabat (2019-01 – 2021-01)