Hajar Sellak

Creative and detail-oriented Art Director with 6+ years of experience shaping brand identities and leading creative initiatives for local and global markets. Proven expertise in brand strategy, visual communication, campaign development, event branding and production management across digital, print, signage, and experiential environments. Adept at leading teams, streamlining creative workflows, and delivering impactful work that aligns creativity with business goals while ensuring excellence from concept to execution.

Art Director & Head of Communications at IG GREEN (2023-09 – Present)

• Led a complete visual rebranding of IG Green across all touchpoints (web, print, social media); brand standards adopted company-wide.
• Sole creative decision-maker with direct C-level reporting; produced event, corporate, and digital assets.
• Developed and delivered visual materials for national and international events: stands, signage, roll-ups, backdrops, and printed collateral.
• Translated complex briefs into clear visual systems through structured approval workflows.

Senior Brand Designer at Wapix International Agency (2023-12 – 2026-01)

• Designed complete visual identity systems for clients across 6+ countries, from initial concept through brand book delivery.
• Produced multichannel campaign visuals: social media, digital advertising, and print for brands across diverse sectors.
• Worked closely with marketing teams to align art direction with brand strategy and campaign objectives.
• Managed this role concurrently with the IG Green position, demonstrating strong multitasking, time management, and sustained creative output.

Art Director at %Arabica & Dipndip (2022-11 – 2023-08)

• Oversaw art direction for two premium global franchise brands in strict compliance with international franchisor standards.
• Designed full asset suites: menus, packaging, in-store materials, and premium social media content.
• Managed end-to-end photo and video production to maintain a luxury brand image across all touchpoints.
• Delivered within tight compliance timelines while upholding exceptional design quality.

Graphic Designer at ASF Partners - Holding Corporate (2021-03 – 2023-01)

• Managed the complete design production cycle for multiple subsidiary brands within a holding group.
• Created corporate documentation, brochures, internal communication materials, annual reports, and brand visual assets.
• Ensured 100% brand guideline compliance across all materials produced for all group entities.

Graphic Designer at JET Distribution (2020-05 – 2021-03)

• Produced print-ready files for large format: posters, catalogues, banners, and product packaging.
• Prepared and managed professional files via Xerox systems, guaranteeing zero print quality errors.
• Coordinated the design-to-production pipeline under tight commercial deadlines.

Master of Excellence in Multimedia Engineering & Digital Creativity – Ibn Tofail University, Kenitra (2022-09 – 2023-06)

Bachelor's Degree in Web Technologies & Multimedia – FEDE (Fédération pour l'Éducation Européenne) (2021-09 – 2022-06)

Specialized Technician in Graphic Design – Ranked #1 in Morocco – OFPPT-CFPM SM (2018-09 – 2020-06)

Baccalaureate in Physical Sciences & Chemistry – Mohammed VI High School (2018 – 2018)