General Manager & CEO at Bacha Way Travel SARL (2024-01 – Present)
- Direct all corporate strategies, sales plans, and daily logistics for a premium transport agency specializing in VIP airport transfers and high-end tourism.
- Established and fully supervise the company's customer service and technical support system, delivering exceptional 24/7 support for international travellers and VIPs.
- Successfully built and managed an expansive B2B network integrating with top global booking platforms, including MyTransfers, Get-e, Transfeero, Talixo, Rydeu, Sixt Ride, and HeyTrip.
- Led the company to secure candidacies and final selections in prestigious business initiatives such as the Go SIYAHA (MarocPME) program, the ABRID Accélération regional track, and Shark Tank Morocco.
- Architected the SaaS platform's infrastructure, completing full integration of ETG search and booking APIs, and enrolled as an official advertiser in the Awin Access affiliate network.
Founder & CEO at Bacharide LLC (2026-06 – Present)
- Established and legally structured a US-based corporate mobility entity to facilitate global B2B travel operations.
- Architected and developed the responsive Bacharide.com web platform using React and Supabase, embedding advanced AI prompts to optimize booking flows.
- Spearheaded the technical integration of secure international payment gateways and customized partner portals for global travel agents.
- Strategically planning the expansion of operations to include freight brokerage services in the US market, ensuring FMCSA compliance.
Manager at Electronics, IT & Mobile Sales & Repair Centre (2013-01 – 2019-12)
- Provided full executive supervision of the daily field operations for a centre specializing in the sale and supply of electronics, computers, and smartphones.
- Led hardware and software troubleshooting, PC/mobile system upgrades, and complex repairs to ensure continuous device efficiency.
- Managed commercial relationships with suppliers, negotiated procurement deals for electronic accessories, and ensured product quality.
Freelance Tech & Operations Manager at Digital Commerce & Media (2019-10 – 2022-03)
- Executed multi-channel digital marketing, performance advertising, and dropshipping campaigns to drive online revenue.
- Provided professional technical infrastructure support, including software deployment, hardware repairs, and maintenance.
Hotel Receptionist & Guest Relations at Al Moggar & Atlantic Palace Hotels
- Delivered premium front-desk operations and guest relations management in high-volume, world-class hospitality environments.
- Handled international check-ins, managed booking systems, and provided direct customer support utilizing multilingual communication skills.
Event Supervisor (Project) at Institut Français d'Agadir (2015-01 – 2015-12)
- Supervised operations, logistics, and reception management for the official Book Fair at the French Institute.
- Coordinated with international cultural delegates and managed floor teams under a credential authenticated by the Embassy of France.
