Nada Abdessadek

B2B marketing and business development professional with over two years of experience at a consulting firm specialized in Business Intelligence. I support company growth through business prospecting, lead generation, SEO, content creation, and client relationship development. While my background was built in a B2B environment, I am equally passionate about B2C marketing, community management, and social media trends.

Curious and creative, I continuously monitor digital trends in order to design relevant and engaging marketing initiatives.

Marketing & Business Development Manager at ACRODATA (2024-08 – 2026-7)

• Developing and optimizing multichannel marketing campaigns to increase B2B visibility and acquisition.
• Managing and growing the company's LinkedIn presence: editorial strategy, content creation, and brand visibility.
• Managing and optimizing the website: content, SEO, and user experience (UX) improvements.
• Creating corporate content and case studies showcasing the company's expertise, achievements, and client references.
• Implementing B2B marketing and communication initiatives aligned with the company's objectives.
• Conducting strategic, industry, and competitive intelligence and identifying business opportunities.
• Analyzing and qualifying prospect needs to tailor marketing initiatives and content to different B2B audiences.
• Contributing to client portfolio development and identifying new B2B opportunities.
• Organizing and coordinating professional events (seminars, training sessions, and workshops) with international partners.

End-of-Studies Internship in Marketing and Sales at ACRODATA (2024-01 – 2024-07)

• Developing and implementing an Inbound Marketing strategy to generate qualified leads.
• Designing visual materials and writing high-value blog articles according to a structured editorial calendar.
• Conducting competitive and industry monitoring to identify market trends.
• Designing, deploying, and tracking multichannel marketing campaigns.

Digital Marketing Internship at PICOLAB (2023-06 – 2023-07)

• Optimizing organic search rankings (SEO) and managing the editorial calendar to improve website visibility.
• Conducting competitive monitoring and benchmarking of digital best practices.
• Defining buyer personas and analyzing the customer journey (UX) to target marketing actions

Digital Marketing and Communication Internship at NBS CONSULTING (2022-07 – 2022-09)

• Producing and distributing multichannel content (blog, social media, newsletters, white papers) according to a structured editorial calendar.
• Managing and moderating communities on Facebook, Instagram, LinkedIn, and X as part of an Inbound Marketing strategy.
• Defining buyer personas and coordinating online events (Digital Café) to support client acquisition and retention

Master's Degree in Marketing and Business Strategy – National School of Business and Management of Kenitra — Ibn Tofail University (2019 – 2024)

High School Diploma in Economics – Groupe Scolaire MIRI (2018 – 2019)