Oualid Mahboubi

Versatile digital marketing leader and web developer with 9+ years of experience driving paid acquisition performance while building and optimizing e-commerce platforms. Managed $2M+ in lifetime ad spend across Google Ads, Meta, TikTok, and Snapchat with monthly budgets up to $200K. Simultaneously architected WordPress and Shopify stores, built custom-coded landing pages, and implemented conversion tracking and analytics infrastructure end-to-end.

Proven ability to bridge the gap between media buying and web development -- delivering campaigns that don't just drive traffic, but convert at maximum efficiency through technical site optimization.

Senior Digital Marketing Manager / PPC Team Lead | Web Developer at adz.ma (2019-06 – 2025-06)

Promoted from Digital Marketer to Manager/Team Lead. Owned full-funnel digital strategy, PPC execution, and web development for a portfolio of e-commerce brands.

• Built and managed 100+ PPC campaigns from scratch across Google Ads (Search, Display, Remarketing, Shopping), Bing Ads, Meta, TikTok, and Snapchat; controlled monthly media budgets up to $200K.
• Developed and maintained large-scale keyword portfolios, negative keyword strategies, and audience segmentation frameworks to improve Quality Score and reduce wasted ad spend.
• Performed daily bid adjustments, targeting updates, and ad optimization across multiple client accounts to maintain performance against goals and industry benchmarks.
• Analyzed CTR, conversion rates, cost-per-acquisition, and creative performance to identify growth opportunities and optimization strategies.
• Created monthly client reports and presented campaign performance, insights, and strategic recommendations during weekly and monthly client calls.
• Achieved 90% increase in ROAS within the first year by restructuring targeting, creative testing frameworks, and bid strategies.
• Built and customized WordPress and Shopify e-commerce stores from scratch, including theme development, plugin configuration, and custom CSS/JavaScript modifications to match brand requirements.
• Developed high-converting landing pages using HTML, CSS, and JavaScript, optimizing for load speed, mobile responsiveness, and conversion rates.
• Implemented Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking codes across client websites to ensure accurate attribution and data-driven decision making.
• Optimized site architecture, page speed, and Core Web Vitals to improve organic search rankings and paid landing page Quality Scores.
• Integrated payment gateways, email marketing tools (Klaviyo), and inventory management systems into Shopify and WooCommerce platforms.
• Built, mentored, and managed a team of 4-6 media buyers and creative specialists; established campaign QA processes, weekly performance reviews, and SOPs that reduced account errors by 40%.
• Partnered directly with founders to validate products prior to scaling, minimizing launch risk and maximizing profitability for new brand launches.
• Developed localized acquisition strategies for GCC markets (UAE, KSA, Qatar); adapted ad creatives, landing pages, and marketing angles to regional consumer behaviors, resulting in profitable COD funnel performance.
• Optimized Cash-on-Delivery (COD) funnels end-to-end -- from landing page design to order confirmation flows -- improving confirmation rates and minimizing return-to-sender (RTS) rates.

Independent E-commerce Consultant & Growth Consultant at Independent (2024-07 – Present)

• Launch and scale owned e-commerce brands while providing strategic growth consulting for external brands expanding into GCC markets.
• Design, build, and optimize end-to-end e-commerce stores on Shopify and WordPress/WooCommerce, including custom theme edits and landing page development using HTML, CSS, and JavaScript.
• Manage full-funnel media buying and localized customer acquisition for high-purchasing-power markets across the Middle East.
• Implement advanced tracking and analytics infrastructure (Google Analytics 4, Google Tag Manager, Meta Pixel) to ensure accurate campaign attribution and performance measurement.
• Build custom dashboards and reporting systems in Excel/Google Sheets to provide clients with real-time visibility into campaign performance and business KPIs.