Reda Aourghi

Digital marketer with experience across paid media, content, SEO, customer lifecycle and conversion optimisation. Combines a Master's in Marketing & Business Management with a software engineering background from UM6P, bringing marketing and technical skills together across campaign execution, analytics and measurement. Agency, Web3 and enterprise background, with hands-on command of Meta Ads, Google Ads, GA4, Google Tag Manager and BI tools.

Blockchain Marketing Analyst at MetaStreet (2025-08 – 2026-03)

Web3 / blockchain investment platform — performance marketing, positioning & investor-facing growth

• Planned, launched and optimised data-informed campaigns and messaging for an investment-oriented audience across Web3 projects.
• Analysed engagement, campaign performance and on-site behaviour to sharpen positioning and improve conversion paths.
• Built KPI tracking/reporting for early trend visibility.
• Used AI-assisted analysis to iterate on messaging and creative faster.

AI & Data-Driven Marketing Personalisation — End-of-Study Intern at Segula Technologies (2025-02 – 2025-06)

End-of-study project: AI and business intelligence applied to marketing personalisation

• Delivered an AI/data-driven personalisation project: collected, cleaned and structured customer data for campaign use.
• Extracted actionable insights from customer datasets using Business Intelligence methods to optimise campaign personalisation.
• Implemented customer-oriented, insight-led solutions linking segmentation to more relevant marketing experiences.

Paid Media Intern at Media Leo Tech Agency (2024-07 – 2024-10)

Performance agency — paid acquisition for 3 client accounts

• Ran paid acquisition across 3 client accounts on Meta Ads and Google Ads, with monthly budgets in the tens of thousands of MAD per client.
• Optimised campaigns for CTR, CPA and ROAS through targeting refinement, audience structuring and iteration.
• Produced performance reporting and strategic recommendations to improve ROI and guide next budget decisions.

ServiceNow Technical Consultant at DXC Technology (2022-02 – 2023-12)

Enterprise ITSM delivery — the technical foundation behind the marketing-data work

• Configured and customised ServiceNow instances (applications, modules, workflows, Record Producers) across Dev, Test, Pre-prod and Prod.
• Automated processes with Flow Designer, Business Rules, Client Scripts; managed ACLs and Update Sets for migrations.
• Integrated external systems via REST APIs and handled configurations, inbound actions and knowledge bases.
• Transferable strengths: structured problem-solving, stakeholder delivery, and the technical depth to own marketing tracking & tooling.

Master’s in Marketing & Business Management – ISIAM, International University of Agadir (2025)

Software Engineering Programme – 1337, Mohammed VI Polytechnic University (2022)

Bachelor’s in Management – Ibn Zohr University (2021)