Cyntia Souza
Content Market Bilingual Professional - Portuguese + English
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About
CRM and Commercial Operations professional with 4+ years of experience in the iGaming industry, supporting campaign execution, customer engagement, and cross-functional collaboration across international markets. Experienced in CRM operations, lifecycle campaigns, and content localisation, with a strong focus on customer experience and retention. Demonstrates a structured and detail-oriented approach, with a strong interest in developing expertise in Customer Value Management (CVM), segmentation, and data-driven decision-making within regulated markets.
Experience
CRM Project Manager at Traffic Streamer (2024-09 – 2025-10)
- Supported multi-brand CRM operations, collaborating with marketing, product, and analytics teams to execute lifecycle campaigns
- Assisted in campaign execution and delivery, ensuring accuracy across customer communications and touchpoints
- Collaborated with cross-functional teams to align campaign objectives and ensure timely delivery
- Monitored campaign performance and user engagement, supporting reporting and identifying optimisation opportunities
- Contributed to localisation across 5+ European markets, ensuring consistency and quality of customer-facing content
- Maintained organised tracking systems to support campaign transparency and performance monitoring
Content & Marketing Specialist LATAM at iGaming Group (2023-04 – 2024-08)
- Supported growth initiatives in the Brazilian market, contributing to customer acquisition and retention strategies
- Assisted in CRM communications and lifecycle campaigns to improve engagement and retention
- Maintained and optimised CMS content to support seamless customer journeys
- Collaborated with Product, CRM, and Marketing teams to align messaging and campaign execution
- Supported performance tracking and optimisation of campaigns and user engagement strategies
Content Manager – Brazil at Soft2Bet (2022-03 – 2023-04)
- Coordinated with CRM, Product, and Marketing teams to support consistent campaign execution and customer experience
- Managed website content and localisation to improve usability and engagement
- Supported customer communications and retention initiatives
- Ensured alignment between brand messaging and customer expectations
Game Presenter at Evolution (2021-08 – 2022-03)
- Delivered real-time customer-facing experiences, ensuring high engagement and satisfaction
- Developed strong understanding of player behaviour and interaction patterns
- Maintained high service quality in fast-paced environments
Senior Public Relations at Associação Comercial do Paraná
Marketing & PR Specialist at Redenção City Hall
Social Media Coordinator at Agência Action
Education
Bachelor's Degree in Journalism – Universidade Tuiuti do Paraná
