George Gerald Dobluis

Senior Graphic Designer and Art Director with 15+ years of experience developing visual communication for brands, businesses, corporate organizations, and marketing teams across print and digital environments. Experienced in taking projects from concept and creative direction through design development, stakeholder review, production, and final delivery. Strong expertise in typography, layout, branding, visual hierarchy, image direction, and production, with the ability to translate complex business requirements into clear, polished, and compelling visual solutions.

Highly proficient in Adobe Creative Cloud, particularly InDesign, Illustrator, Photoshop, After Effects, and Premiere Pro, with additional experience in Figma and AI-assisted creative tools. Known for combining strong creative thinking with meticulous execution, while managing multiple projects, deadlines, revisions, and stakeholders without compromising quality.

Part time Faculty Instructor, Bachelor of Multimedia Arts at Cebu Institute of Technology University (2024 – 2026)

• Taught Bachelor of Multimedia Arts subjects including Introduction to Multimedia, Color and Design 1 and 2, 2D and 3D Animation, Motion Graphics, and Package Design.
• Guided students in design fundamentals, visual communication, animation principles, layout, color theory, packaging design, and industry based creative projects.

Senior Graphic Designer at NAMASTETICS, now NAMA (2018 – 2024)

• Designed email campaign graphics, website assets, social media advertising visuals, and digital marketing materials for a Toronto based athleisure and yoga clothing brand.
• Created over 100 email campaign graphics that supported product promotions, seasonal campaigns, customer engagement, and brand communication.
• Designed email and social media advertising campaigns that contributed to measurable ecommerce sales through Shopify, including a Black Friday campaign that generated over USD 35,000 in revenue in one day.
• Supported the brand repositioning and rebranding through logo redesign, email campaign visuals, digital assets, and social media advertising graphics.
• Collaborated closely with web designers and gained practical exposure to HTML and CSS to ensure email designs translated accurately from creative layouts into responsive, production-ready campaigns.
• Worked within Klaviyo to support email marketing initiatives, gaining hands-on exposure to audience segmentation, A/B testing, campaign optimization, scheduling, and performance-driven email communication.
• Translated marketing objectives and promotional strategies into cohesive visual campaigns across email, social media, website, and digital advertising channels.
• Maintained visual consistency across multiple digital touchpoints while adapting creative concepts to different formats, placements, screen sizes, and campaign requirements.
• Used performance insights and campaign results to inform future creative decisions, balancing visual quality with engagement and commercial objectives.

Art Director at MARCA Branding Studio (2014 – 2019)

• Lead the creative development and execution of visual communication projects across print, digital, branding, marketing, and corporate applications.
• Develop concepts and visual directions that translate business objectives into effective and engaging design solutions.
• Design corporate publications, annual reports, presentations, brochures, campaign materials, advertisements, social media assets, and other marketing communications.
• Develop and maintain visual identities and ensure consistency across multiple communication touchpoints.
• Collaborate directly with clients, marketing teams, stakeholders, and other creatives to understand requirements, present concepts, incorporate feedback, and deliver final work.
• Manage multiple projects simultaneously, prioritizing deadlines and coordinating revisions, production requirements, and final artwork.
• Prepare production-ready artwork for print and digital publication while maintaining high standards for typography, layout, color, image quality, and technical accuracy.
• Provide art direction for photography, imagery, motion graphics, and multimedia content when required.
• Explore emerging AI tools and technologies to accelerate concept development, visual exploration, image generation, and creative production.

Senior Graphic Designer at THEME DUTCH (2010 – 2013)

• Designed web graphics, WordPress themes, user interface elements, and digital assets for a Netherlands based web design company.
• Created more than 15 WordPress website themes for commercial use in online theme marketplaces.
• Collaborated remotely with an international team to produce visually polished, functional, and user friendly website designs.

Junior Graphic Designer at Red Apple Creative, Inc. (2009 – 2010)

• Created marketing materials for local and international clients, including Ayala Land Inc. Philippines and Monague Indigenous Crafts and Gifts of Canada.
• Designed real estate sales kits, brochures, and promotional materials for Cebu I.T. Park, managed and owned by Ayala Land Inc.
• Developed strong technical skills in Adobe Photoshop, Illustrator, and InDesign while producing print and digital materials for client projects.
• Promoted to Junior Graphic Designer after 3 months due to strong design performance, technical improvement, and reliability in handling client work.

Bachelor of Multimedia Arts – Cebu Institute of Technology University (2020 – 2024)

Bachelor of Fine Arts in Advertising Arts – University of San Carlos (2004 – 2009)