Javier Echeverria

Senior SEO Off-Site Specialist with 7+ years of experience building and scaling link acquisition programs for high-competition gambling and iGaming markets across the US, UK, Canada, Mexico, Ireland, and Austria. Proven track record managing 35–45 placements per month, $10K+ monthly outreach budgets per domain, and teams of up to 6, delivering measurable DR growth (DR 60→65+) and traffic results (70,000+ organic visits) on major domains including Bookies.com and Rotowire.com. Early adopter of AI-augmented workflows using GPT, Claude, and n8n to automate outreach, reporting, and content operations; compressing multi-day processes into hours.

Available as a remote contractor or full-time for Senior SEO, Head of Off-Site, or SEO Manager roles.

SEO Off-Site Executive at Legend (2025-01 – Present)

• Define and own the off-site SEO strategy for geo-specific markets including Chile, Ireland, and Peru, identifying link gaps, prioritizing targets, and directing outreach execution to deliver measurable ranking improvements in high-competition gambling SERPs.
• Conduct deep technical site evaluation before every placement decision; combining content gap analysis, referring domain overlap, link intersect, referring pages, and top pages data to identify the highest ROI acquisition targets per market.
• Manage off-site SEO strategy across 2 domains covering 10+ countries and geo-specific subpaths, targeting placements with DR 30+, TF 10+, and casino-allowed editorial policies.
• Acquire 35–45 qualified backlinks per month through direct outreach and agency partnerships, managing a budget of ~$10K per domain monthly.
• Secured editorial placements with major outlets including La Cuarta & La Tercera, The Independent, Goal.com, and DAZN, Irish Sun, The Mirror; building long-term media relationships across the Schengen and Latin-american region.
• Develop and own 6-month SEO roadmaps covering link velocity targets, outreach pipeline, budget allocation, and performance KPIs reported to senior leadership.

SEO Outreach Specialist at Gambling.com (GDC Group) (2022-01 – 2026-01)

• Built and managed link acquisition programs for Bookies.com and Rotowire.com, contributing to DR growth from 60 to 65+ and scaling combined organic traffic to 70,000+ monthly visits across both domains.
• Delivered 3,800+ backlinks over the tenure, managing outreach at an average placement cost of ~$225/link across gambling, sports, and fantasy sports verticals.
• Led a team of up to 6 across two workstreams: payment processing, link QA and approval, content communication with writers, and performance reporting to Heads of SEO and VPs.
• Pioneered AI-augmented outreach operations using GPT, Claude, and n8n, automating email personalization, domain vetting, and reporting workflows, reducing multi-day tasks to hours.
• Managed publisher relationships across the UK, Canada, US, NZ, and Australia, maintaining compliance with editorial standards and niche-specific placement criteria.

Tech & Customer Support Specialist at 10Ten Gaming (2023-01 – 2025-01)

• Provided technical support and platform monitoring for a live gaming operation, managing user escalations and collaborating with development teams to resolve recurring issues.
• Documented and prioritized platform bugs, ensuring timely resolution and alignment between support and engineering on SLA targets.

Marketing Manager & Quality Supervisor at Ecolife (2020-01 – 2021-01)

• Managed social media content, email campaigns, and website maintenance aligned with brand guidelines.
• Wrote and edited blog copy and led quality assembly processes; bridging content operations and brand consistency.

Recruitment Assistant & Event Coordinator at Texas Tech University (2018-01 – 2020-01)

HubSpot CRM, event coordination, multichannel student recruitment communications.

Marketing Assistant at Hunter Douglas (2016-01 – 2018-01)

Digital and print campaign support, market research, and marketing strategy execution.

Master in Artificial Intelligence for Business – Universidad Isabel I de Castilla (2026-01)

Bachelors in Project Management & Innovation – ENEB (2024-01)

Art Direction – Universidad Veritas (2017-01)