Performance Marketer - Remote

We are looking for a Digital Marketing Coordinator with a strategic, proactive, and results-oriented profile to lead our digital platforms and acquisition campaigns as a true driver of sales, bookings, and business growth. This role is key to the business and will work directly with the Marketing, Image &

Experience Director, the Design Coordinator, the Webmaster, and the Sales Manager.Important: This position does not require programming. The focus is 100% on strategy, optimization, analysis, and coordination.Main Responsibilities1. Websites and Digital ExperienceManage and optimize the websites in coordination with the Design Coordinator and Webmaster.Lead website redesign and continuous improvement projects, coordinating designers and external vendors.Ensure websites function properly in terms of speed, security, mobile optimization, and integrations.Optimize user experience (UX) and conversion flows (leads, bookings, and sales).Implement and manage digital analytics tools such as Google Analytics, Search Console, and Tag Manager.2. SEO – Organic PositioningDefine and implement on-page and off-page SEO strategies.Optimize content, site structure, keywords, and technical aspects in coordination with the webmaster.Monitor search rankings, organic traffic, and optimization opportunities.Coordinate content creation and optimization focused on organic search performance.3. SEM – Digital AdvertisingPlan, execute, and optimize Google Ads and other paid advertising campaigns.Define budgets, audiences, keywords, and messaging aligned with commercial goals.Monitor key KPIs such as CPA, ROAS, and conversions, proposing continuous improvements.Run campaigns by season and offer type, including:ChristmasNew YearValentine's DaySpecial retreatsHotel promotionsExperiencesGift cards4.

Email

Marketing and AutomationDesign strategies to grow, manage, and segment the CRM database.Execute promotional, informational, and automated email marketing campaigns.Implement automated flows such as:Welcome sequencesNurturing campaignsRemarketingPost-stay communicationAnalyze metrics such as open rates, CTR, conversions, and sales to optimize performance.5.

Additional

ResponsibilitiesSupport the digital content strategy alongside Social Media and Branding teams.Provide digital support for launches, promotions, and special campaigns.Ensure brand consistency across all digital channels.Stay updated on digital marketing trends and tools.Collaborate with sales, reservations, and operations teams to align commercial objectives.Initial Priorities for the RoleWithin the first few months, the coordinator is expected to:Lead the website redesign and optimization strategy, focusing on UX, SEO, performance, and conversion.Conduct competitive analysis and benchmarking (local and international) within tourism, wellness, and lifestyle industries.Define improvements in conversion flows, landing pages, and calls-to-action to increase bookings and lead quality.Design and execute a CRM database growth strategy, including segmentation and audience insights.Develop a comprehensive SEM strategy, managing budgets, campaigns, A/B testing, and continuous optimization based on data.We are looking for someone who has already led similar projects and can bring a clear vision, structure, and modern digital marketing best practices.Ideal Candidate ProfileEducation~ Bachelor's degree in Digital Marketing, Marketing, Digital Design, or a related field

Experience~5+ years of experience in digital marketing~ Proven experience with websites, SEO, SEM, and email marketing~ Experience coordinating website redesign or optimization projects (no programming required)

Technical KnowledgeCMS platforms (WordPress or similar)Google Analytics, Google Ads, Search Console, Tag ManagerSEO tools (SEMrush, Ahrefs, Screaming Frog, or similar)Email marketing platforms (Mailchimp, Klaviyo, HubSpot, or similar)UX/UI and conversion optimization principlesBasic knowledge of Adobe Illustrator and PhotoshopKey SkillsStrategic thinking and results-driven mindsetHigh level of proactivity and ownershipStrong analytical and data-driven decision-making skillsOrganization and ability to manage multiple projectsClear communication and collaborative teamworkAdvanced English (reading, writing, and speaking)Preferred (Not Required)Experience in tourism, hospitality, wellness, or lifestyle brandsExperience working with international marketsLiving in Puerto Vallarta or Bahía de Banderas, or willing to relocate