Alberto Celis Huitrado

Electronics Engineer with over 32 years of Experience in the Food and Transportation sectors; Leading Process Transformation, Innovation, and Continuous Improvement, helping organizations through adherence to Company Organizational Culture to improve Business Profitability.

Operations Director - Dyl-k Plataformas

(2016-07)

• Started with 30 Long-haul Units and 5 Transfer units; today the Company operates 80 Long-haul Units, 25 Transfer units, and 40 B1 Units.
• Over the years, we opened yards in Querétaro, San Luis, and Monterrey, and established Tie-down Equipment Control processes. The areas of Mechanical Workshop, Customer Service, Diesel, and Human Resources were under my responsibility, achieving a fourfold increase in starting sales and improving fuel performance from 2.7 to 2.95.
• The electronic interchange system was introduced to ensure loads arrived correctly at our yard.
• Equipment placement in Laredo, Texas, as well as daily dispatch planning and export loads for the next day.

Human Resources Manager - Dyl-k Plataformas

(2015-01 - 2016-07)

• Recruitment and Training of Long-haul and Transfer Drivers for Flatbeds.
• Recruitment and Training of Personnel across various areas of the Company.
• Human Talent Management from hiring to onboarding.
• Compliance with physical and documentary CITPAT requirements.
• Work processes for each position, evaluating capacity vs. workload.

Operations Manager - CEDI Operations Manager Nuevo Laredo – Bebidas Mundiales - Nuevo Laredo

(2003 - 2014)

• Sales growth for 5 consecutive years, reaching the city's highest historical record in 2012 (15% increase in sales).
• Market Studies to generate strategies that allowed us to be competitive, managing the Advertising and Promotions Budget to maintain or improve profit per case sold.
• Implementation of Route to Market, a system that enables specialized care by Customer type: Size, Competitiveness, and Growth Projection to ensure better execution at the Point of Sale.
• Achieved a 75% Soft Drinks Market Share objective based on Nielsen, as well as reaching the average price per Case Sold, and maintaining the Statement this year despite the impacts of IEPS and VAT.

Master's Degree - Business Administration - Universidad Regionomontana (2011 - 2013)

Electronics Engineer - Electronics Engineering - Instituto Tecnológico de Nuevo Laredo (1990 - 1994)