Alberto Sanchez

Results-driven Senior Ads Manager with 6+ years of experience designing revenue-focused digital campaigns in the music and entertainment industry. Proven track record of driving exponential career growth for artists through targeted Meta and Google Ads strategies, generating tens of millions of streams and deep global audience engagement.

Senior Ads Manager & Marketing Strategist at Freelance (2019-01 – Present)

Music & Entertainment

• Planned and managed full-funnel campaigns on Meta Ads and Google Ads focused on measurable ROI and audience growth for music artists.
• Built data-driven audience segmentation models to maximize ad spend efficiency and reduce cost-per-result.
• Managed full campaign lifecycle: strategy, creative briefing, A/B testing, reporting, and ongoing optimization.
• Expanded artist brands to international audiences through geo and interest-based targeting.
• Collaborated with artists, labels, and creative teams to align campaigns with release schedules and brand identity.

Bachelor's Degree in Business Administration – ITESO (2020-06)