Alejandro Antonio Ortiz Hernandez

Bilingual Sales Leader with a resilient and stoic mindset, specialized in scaling high-performance commercial departments. Proven track record of consistently increasing revenue by 30% to 35% across diverse industries. Expert in developing Standard Operating Procedures (SOPs), sales psychology, and high-impact coaching. Skilled at bridging the gap between Marketing and Sales to maximize lead conversion and ROI in high-pressure environments.

Sales Manager at Elizabeth Rosario Law Firm (Immigration Attorneys) (2024-11 – 2026-03)

Spearheaded sales operations and team development at an immigration law firm, focusing on case retention optimization and department-wide sales process standardization.

• Revenue Growth: Spearheaded a 35% increase in case retention by optimizing closing metrics and implementing rigorous KPI tracking
• Systems Architecture: Designed and deployed comprehensive Sales SOPs, standardizing the pitch and organic closing techniques for the entire department
• Marketing Synergy: Collaborated directly with the Marketing team to refine lead scoring, resulting in a higher flow of qualified prospects and superior ROI
• Elite Training: Developed and led workshops on Sales Psychology and Public Speaking, significantly improving team morale and performance under pressure

Senior Sales & Group Coordinator at Pyaar Planning (B2B Sales & Events) (2022-01 – 2024-09)

Led sales strategy and team coordination for B2B events and planning, implementing structured planning methodologies and team development initiatives.

• SMART Implementation: Executed work plans under the SMART methodology, achieving a 30% annual growth in both tangible and intangible group sales
• High-Impact Dynamics: Created and facilitated team-building exercises focused on pitch delivery and objection handling to maintain peak motivation

Sales Supervisor (Assist Card & Upsell) at Sunset Hotels (Hospitality Sector) (2017-02 – 2021-09)

Managed sales operations in the hospitality sector, specializing in ancillary revenue generation and team performance optimization.

• Revenue Maximization: Achieved a 32% increase in ancillary sales (Upgrades and Assist Card) through personalized persuasion coaching
• Operational Resilience: Managed sales teams in high-demand environments, resolving complex client objections and optimizing reservation flow

License in Tourism