Alejandro Ferraez

Senior strategic marketing, lifecycle, and growth leader with 10+ years of experience building and scaling customer acquisition, engagement, retention, CRM, membership, and recurring revenue growth systems across Latin America. Strong track record translating business goals into integrated marketing and growth strategies that increase awareness, conversion, customer value, loyalty, retention, and sustainable revenue performance. Proven ability to lead regional growth planning, branding, advertising, lifecycle journeys, CRM-driven engagement, performance optimization, budget holder and cross-functional execution across complex organizations.

Experienced managing multimillion-dollar budgets, interpreting performance data, optimizing ROI +KPIs, and aligning Product, Creative, Legal, Finance, Engineering AI Claude prompting architecture, agencies, vendors, and country teams. Led cross-functional structures of up to 45 people, including 16 direct reports, across marketing, growth, acquisition, CRM, digital performance, telemarketing, market research, retention, and external agencies partner execution.

Strategic Growth & Marketing Partner - EMPRESABILITY IBEROAMERICA - Remote / Latin America

(2026-01)

Lead regional growth, high-ticket B2B membership monetization, market expansion, and corporate ecosystem development across Iberoamerica for an ESR/ESG professional business community.

• Architect B2B/B2C membership growth strategies focused on acquisition, engagement, retention, monetization, and ecosystem expansion.
• Design conversion systems to increase audience-to-member transformation, recurring revenue potential, and executive community participation.
• Develop AI-enhanced workflows for segmentation, content strategy, growth planning, localization, and performance execution.

Founder & Growth Strategy Associate - Independent Business Unit - LATINAID - Mexico / Latin America

(2017-07)

Built and lead an independent growth consulting unit focused on revenue architecture, membership systems, customer acquisition, retention strategy, CRM, digital transformation, and stakeholder engagement.

• Architected acquisition and retention frameworks integrating CRM, digital funnels, campaign planning, stakeholder engagement, and performance governance.
• Advised CEOs and leadership teams on growth strategy, audience conversion, lifecycle engagement, market positioning, and sustainable revenue models.
• Developed AI-enabled growth workflows for campaign design, content planning, audience segmentation, and strategic decision-making.

Revenue & Digital Engagement Director - GREENPEACE MEXICO - Mexico | Hybrid

(2024-01 - 2025-06)

Senior Management Team member leading national revenue growth, recurring membership, digital transformation, customer acquisition, retention, and performance governance.

• Managed a USD 3.7M annual growth investment budget across acquisition, retention, digital, telemarketing, face-to-face, CRM, and engagement channels.
• Led and managed cross-functional structures of up to 45 people, including 16 direct reports, across internal teams, agencies, vendors, and operational partners.
• Delivered 20% revenue growth through performance management, channel optimization, customer segmentation, and budget reallocation.
• Optimized lifecycle and telemarketing profitability from negative returns to 1.3 ROI through vendor restructuring, KPI governance, segmentation, and performance decisions.
• Directed external agencies in digital marketing, CRM execution, creative production, performance analytics, and customer/member engagement.

Growth, Marketing & Revenue Manager - CHILDFUND MEXICO - Mexico | Hybrid

(2020-07 - 2022-09)

National leader responsible for growth strategy, recurring income development, customer/member acquisition, marketing execution, and strategic partnership development.

• Launched a new customer/member acquisition channel and acquired 1,800+ new recurring members during the pandemic.
• Increased recurring sponsorship revenue by 10% through targeted engagement, retention, audience development, and communications strategy.
• Developed corporate and foundation partnership opportunities to diversify revenue streams and strengthen long-term sustainability.

Regional Private Sector Growth Officer, Latin America - UNHCR - UNITED NATIONS REFUGEE AGENCY - Latin America

(2013-10 - 2017-06)

Regional growth leader assigned to Latin America to design, scale, and execute private-sector revenue strategies across recurring memberships, digital, DRTV, F2F, lifecycle engagement, and market expansion models.

• Architected regional recurring revenue and membership growth strategies across Latin America, aligning local markets, headquarters, investment scenarios, and performance targets.
• Scaled the active member base from approximately 600 to 5,000 recurring memberships in 18 months through multichannel acquisition and retention strategies.
• Managed annual growth investments of up to USD $2M, optimizing budget allocation, ROI, forecasting, and revenue performance across markets.
• Directed regional operations coordinating country teams, vendors, agencies, headquarters, and regional stakeholders; developed a revenue partnership generating approximately USD $5M on an USD $800K investment.

Regional Revenue & Communications Advisor - SOS Children's Villages International

(2010-12 - 2013-10)

Growth Head, Mexico & Central America - Medecins Sans Frontieres / MSF

(2009-04 - 2010-09)

Revenue & Communications Director - SOS Children's Villages Mexico

(2009-01 - 2009-04)

Revenue & Marketing Director - Greenpeace Mexico

(2004-10 - 2008-11)

Bachelor's Degree - Marketing - Universidad Tecnologica de Mexico