Alex Lopez

Dynamic, passionate, and results-oriented professional with a proven track record of maximizing opportunities and exceeding goals in a fast-paced environment. With over 7 years of international experience working in the tech and retail industries in areas such as: Sales, Training, Customer Service, and Education.

Proficient in Spanish, Portuguese, and English. Learning Chinese. Currently resides in Mexico City.

Latin America Consumer Sales Training Lead, Apple; Mexico City; — 2018-2021 

• Led the sales training and development of the retail partner staff in over 8,000 POS across Latin America.
• Designed and implemented the new blended learning path in the region for sales partner staff with over 98% satisfaction. Then, it became a worldwide program. 
• Designed and executed the development plan for over 300 internal employees, including product knowledge, soft skills, and coaching.
• Partnered with senior and executive business leaders to launch, develop, and renew the partner’s staffing programs in the region, such as iOS Experts, Apple Masters, and Apple Champions.
• Collaborated with different teams to successfully launch key programs in the region, such as iPhone for Life, Switch to iPhone, among others.

• Planned and led the execution of over 40 marketing strategies for customer acquisition and retention - demand generation, brand awareness.
• Led the team of 50 Campus Representatives to promote our programs and initiatives achieving 350% annual growth and best market share in 95% of the accounts.
• Designed and executed engagement events for our communities, such as Apple Teachers, IT Pros, Apple Distinguished Educators, among others.

• Managed team of 7 Campus Representatives to increase adoption of Apple's products amongst faculties accomplishing 112% market share growth.
• Partnered with retail leaders to hire, train, and successfully deploy the sales staff during the holiday seasons.

Western Institute of Technology and Higher Education (ITESO), Guadalajara, Mexico — Environmental Engineering, 2017