Alonso Roman
Marketing | Digital and Branding Strategy
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Sobre mí
I have over 6 years of experience in the advertising and digital industry, working with global brands such as Johnnie Walker, Pedigree, Pepsico, and Coca-Cola.
I've also had more than 2 years of experience doing marketing for startups in Mexico.
I am specialised in digital marketing and content creation.
Experiencia
FLINK - Brand Lead / May 2022 - July 2023
Head of a marketing team conformed by 8 people and responsible for:
● Growth strategies and activities - Focused on client acquisition and retention.
● Brand positioning - Strategy and Execution in advertising.
● Digital marketing - (Blog, SEO and podcasts, social media and influencers content, digital ads, website, mail and in app strategies.)
BBDO México - Group Planning Director / 2018 - 2022
Branding, communications and digital platforms strategies. Consumer understanding and trends research.
Some of my clients where: Pepsico, Mars, Diageo, Visa, Ford, Exxon and Bayer.
● Group Planning Director - 2021 - 2022
Leader of a team that worked with brands in Mexico and LATAM and reported to global brand leaders in New York City and London.
● Planning Director 2020-2021
Brand, and digital content strategy for brands in Mexico and Central America.
● Communications Planner Sr. 2018-2020 Digital content and ads strategy.
KTBO - Digital Planner & Content Lead / 2015 - 2018 Social media strategy and content development.
Educación
Communication Sciences – Universidad Iberoamericana Ciudad de México / 2009-2014
