Ana Karen Ramírez

With over 8 years of experience in sales, marketing, and student recruitment, I currently serve as Regional Manager for Mexico, Central America, and the Caribbean at John Cabot University, an American institution in Rome. I guide prospective students through the admissions process, delivering personalized support and fostering connections in a culturally diverse academic environment that welcomes students from over 80 countries.

My professional journey has been driven by a passion for creating opportunities and expanding organizational reach. With a background in sports marketing and business development, I have cultivated expertise in implementing strategies, building partnerships, and supporting student engagement in global education. My mission is to contribute to the growth of dynamic, international communities through impactful initiatives and personalized guidance.

PROFESSIONAL EXPERIENCE

Regional Manager / International Student Recruitment – LATAM

John Cabot University | Rome, Italy / Mexico City, Mexico

2023–Present

• Managed recruitment and admissions outreach across Mexico, Central America, South America and the Caribbean, representing the university at fairs, school visits, counselor meetings, agency events and virtual sessions.
• Built and maintained relationships with high-school counselors, educational agencies and institutional partners across LATAM, strengthening regional visibility and referral opportunities.
• Guided prospective students and families from inquiry through application, interview, scholarship review, deposit and pre-enrollment, providing personalized support on academics, financial aid, visas and student life.
• Planned and delivered webinars, student panels and counselor trainings in English and Spanish, adapting messaging to regional needs, family concerns and student decision factors.
• Collaborated with Marketing on localized recruitment assets, newsletters, digital campaigns, event materials and calls to action for LATAM audiences.
• Tracked event performance, student pipelines and territory activity through CRM reporting, weekly updates and post-travel reports to support data-informed recruitment decisions.
• Managed the regional recruitment budget, including planning, resource allocation and expense administration for territory activities.

Ana Karen Ramírez | International Student Recruitment & LATAM Growth Strategy

Founder

HOOPS Student-Athletes | Mexico City, Mexico

2022–2023

• Founded an advisory initiative supporting student-athletes in identifying academic and athletic opportunities, scholarships and financial support.
• Built relationships with athletes, families, coaches and educational contacts, providing individualized guidance throughout the decision-making process.
• Developed the brand, outreach strategy and client communication process from the ground up.

Senior Sales Coordinator

IMG Academy | Mexico / Global Market

2017–2022

• Ranked among the top three sales representatives on the global team, closing more than US$6 million in sales.
• Delivered year-over-year sales growth of 359% in 2018, 24% in 2019, 45% in 2020, 110% in 2021 and 65% in 2022.
• Managed, trained and supported more than 80 sales representatives, improving product knowledge, customer engagement and sales execution.
• Expanded outreach by more than 3,750 organic leads and increased new-client revenue by over 200% through self-developed sales and prospecting strategies.
• Handled an average of 50 customer interactions per day, providing consultative support and matching clients with appropriate programs and services.

Marketing & Sales

Moveo Lab – Sport Innovation Summit | Mexico City, Mexico

2016–2017

• Supported sponsorship prospecting, pricing, event marketing, customer engagement and portfolio development for the Sport Innovation Summit.
• Built direct relationships with clients, sponsors and industry stakeholders to promote event services and commercial opportunities.
• Increased event sales by 114% and revenue by 365%.

Bachelor’s Degree in Marketing

Tecnológico de Monterrey (ITESM) | Mexico

• Athletic scholarship recipient and member of the women’s basketball team.
• Four-time national championship participant in Mexico.