Andrea Pacheco

Marketing and executive support professional with 6+ years of experience combining senior executive assistance with strategic content and brand partnership management in entertainment, streaming, and live events (Warner Bros. Discovery / HBO Max, Netflix). Proven track record leading teams of up to 6 staff, managing C-level calendars and travel (15–25 trips per year), administering budgets of up to $2M MXN, negotiating with vendors, coordinating up to 10 corporate events per year, and handling confidential, high-profile information.

Bilingual, results-driven, with complementary training in marketing and applied artificial intelligence.

Content Management & Strategic Partnerships Analyst at Warner Bros. Discovery (HBO Max) (2024-01 – Present)

• Manage strategic relationships with multiple vendors specialized in localization, dubbing, and subtitling, ensuring on-time content delivery for the HBO Max LATAM catalog.
• Negotiated and structured three exclusive vendor agreements by optimizing commercial terms and consolidating strategic partnerships, generating 20–30% in annual savings while securing long-term content localization capacity.
• Oversee content operations and cross-departmental communication across multiple simultaneous projects, meeting platform timelines and standards.

Project Account Manager — Ximena Sariñana | Production & PR at La Granja TV Narrative (2023-01 – 2024-12)

• Led PR and media strategy for the artist.
• Coordinated production for 4 concerts at Lunario.
• Managed vendors, production, talent, and promotional communications.

Executive Assistant to CEO & Netflix Account Manager, Brand Partnerships at La Granja TV Narrative (2021-01 – 2024-12)

• Managed the CEO's personal and professional calendar, travel arrangements, and budget administration.
• Designed and executed Product Placement and brand integration strategies for 2 original Netflix series, managing budgets of $500K to $2M MXN per project.
• Drafted and edited executive presentations, reports, and correspondence; coordinated office staff.
• Produced 2 corporate events with press coverage and key brand attendance, strengthening public relations with strategic stakeholders.
• Coordinated on-set talent logistics and multidisciplinary production teams; negotiated with vendors and managed expense verification and billing.

Executive Assistant to CEO & Event Coordinator at EB Capital (2017-01 – 2021-12)

• Coordinated and managed the CEO's agenda, leading a team of 6 staff members in operational roles and organizing an average of 15 to 25 domestic and international trips per year.
• Designed and executed an average of 10 annual corporate events for key clients, coordinating multidisciplinary teams and vendors to retain clients and capture new prospects.
• Managed and administered budgets; negotiated with vendors to ensure high-level execution within budget.
• Drafted and edited correspondence, reports, and presentations; handled confidential information and supported the HR function (attendance, onboarding, calendar upkeep).
• Managed social media content strategy and communications (Instagram, Facebook, LinkedIn).

Bachelor's Degree in Marketing – UVM – Universidad del Valle de México, Santa Fe (2018-01 – 2022-12)

Master's in Advertising & Entertainment with AI – Universidad Anáhuac México (2025-01 – 2026-12)