Andres

Senior commercial leader and Mechatronics Engineer with over 12 years of experience driving revenue growth, market expansion, and go-to-market strategies across Latin America within the intralogistics, industrial automation, and mobile robotics sectors. Proven track record building regional operations, scaling high-performance sales units, and managing complex, multimillion-dollar CAPEX sales cycles. Expert in B2B consultative selling, partner ecosystem development (distributors/integrators), leading and managing sales teams, and C-level negotiation.

Certified Functional Safety

Engineer with a core commitment to driving operational efficiency, nearshoring expansion, and workplace safety through advanced automation.

Sales Manager at ATI MOTORS (2025-08 – Present)

Lead the commercial expansion and go-to-market strategy for advanced autonomous mobility solutions across Mexico and Latin America, focusing on Tier 1 manufacturing and logistic hubs.

• Accelerated market penetration by achieving a 110% growth in pipeline lead generation within the region.
• Formulate precise sales forecasting, regional marketing plans, and customized technical-commercial proposals for advanced AMRs.
• Manage complex negotiations directly with C-level executives and Operations Directors.

National Sales Executive at SSI SCHAEFER (2023-10 – 2025-08)

Orchestrated strategic sales initiatives for large-scale intralogistics automation solutions, integrating cutting-edge technologies (AGVs, AMRs, ACR, ASRS, Pallet shuttle, warehouse automation).

• Design and proposal intralogistics solution.
• Developed and managed a high-value project pipeline exceeding €15M EUR.
• Formulated high-value CAPEX proposals tailored to client operational strategies, conducting detailed market, profit, and EBIT analysis.

Area Sales Manager (Mexico & LATAM) at MiR ROBOTS (Mobile Industrial Robots) (2019-07 – 2023-10)

Led the business unit creation, regional expansion, and channel strategy for Autonomous Mobile Robots across Latin America.

• Delivered an exceptional annual sales growth rate exceeding 150%.
• Landmark fleet deployment of 30+ robots in a single location.
• Secured and scaled global strategic key accounts, including Nestlé and Schneider Electric, with over 35 active AMRs in Mexican plants.
• Established and trained a robust network of regional distributors and system integrators, aligning marketing plans with channel capability.

Business Driver – Electric Automation at FESTO PNEUMATIC (2018-03 – 2019-06)

Drove business development for the Electric Automation division, delivering technical sales and specification engineering for motion control, PLCs, HMIs, and vision systems.

• Achieved 25% year-over-year growth.

Functional Safety Specialist (National) at OMRON STI (2015-02 – 2018-03)

Introduced, launched, and expanded the Machine Safety business unit in the Mexican market, providing consultative engineering, risk analysis, and technical training.

• Sustained a 29% national average annual growth rate, positioning Omron STI as a market standard.
• Functional Safety Engineer – TÜV Rheinland

Process & Manufacturing Engineer at SIEMENS ENERGY (2013 – 2014)

Field Sales Engineer at BANNER ENGINEERING (2013 – 2013)

Product Manager & Technical Specialist – PLCs, HMIs & Fieldbuses at ABB MEXICO (2009 – 2013)

• Managed national business strategy achieving 25% growth.
• Secured technical specifications in F&B, Automotive, and OEM sectors.

Bachelor's Degree in Mechatronics Engineering – Universidad del Valle de México (2004 – 2008)