Andrés Marquina

Marketing Manager

Talento

Mexico City, Ciudad de México25 USD/horaMiembro desde 13 de mayo de 2024

Contrata sus servicios

Solicita un presupuesto sin compromiso

growth marketing business development digital marketing marketing manager data analysis

Sobre mí

With over 10 years in growth and performance marketing, I've led successful strategies for top clients like Hilton, DoubleTree, Philip Healthcare, Doordash, generating $4M from social media leads in 18 months. I cut acquisition costs by 30% through innovative testing and data analysis, enhancing decision-making speed by 41%.

Experiencia

Hook Bridge, Corporate Marketing Agency • Miami, FL, USA 01/2014 - Present

Marketing Manager • Full-time

Implemented a successful market penetration strategy for medical equipment in Mexico, increasing brand awareness and reaching more than 2 million healthcare workers in 3 months.
Led successful brand penetration strategy, unlocking new sales avenues in Mexico, Brazil, Argentina, Chile, Peru, Bolivia, and Colombia in 18 months.
Boosted team capabilities by 20% through targeted training programs resulting in increased customer satisfaction and team retention.
Led top-of-funnel growth marketing strategies for B2B SaaS and health tech clients, achieving a 40% increase in lead generation and a 20% reduction in CPA through targeted paid media
Through meticulous budget planning, I achieved a 30% increase in marketing efficiency in paid social, paid search and cost per acquisition, maximizing the impact of each dollar spent.
Through data-driven optimizations, campaign performance saw a significant 30% uplift in conversion rates, directly contributing to increased sales and revenue.
Strategy and execution planning enabled a new product to reach market 25% faster than projected, capturing key market share ahead of competition.
Competitive analysis uncovered untapped market segments and insights, leading to recommendations for improvement in the strategic expansion that increased market share by 15%
Careful selection and tracking of the top 10 most impactful KPIs led to a 20% improvement in overall business performance, optimizing resource allocation and strategic decision-making.
The implementation in Perú of Mindray's strategic roadmaps for sales frictionless and sales enablement processes led to a 30% increase in sales efficiency and a 20% uplift in overall revenue in 8 months.

Business Development • Full-time

Achieved a 30% growth in client base by spearheading a strategic partnership initiative, resulting in a broadened service offering and attracting new clients in 6 months.
Increased agency revenue by 20% in the first year by launching a new digital marketing service to fill the market gap.
Selected 2 new subscription-based services through market research, resulting in 18% growth in overall revenue in 4 months and diversification of client base.