Head of Volume Planning Mexico at Amazon (2025-11 – Present)
- Lead end-to-end volume planning across Middle Mile and Last Mile, translating S&OP unit forecasts into package-level executable plans across AFN, USF, and External Fulfillment channels.
- Own Amazon Logistics versus third-party carrier network share allocation, ensuring optimal capacity utilization and execution readiness across the Mexico transportation network.
- Manage and develop a seven-member team spanning Middle Mile, Last Mile, Sort Centers, third-party carriers, External Fulfillment, USF, and IBPM consolidation.
- Deliver weekly 12-week Middle Mile and 6-week Last Mile volume plans consumed by Line Haul, OTR, and UTR teams for operational execution.
- Define capacity risk thresholds and planning mechanisms to proactively identify overcapacity, constrained, and at-risk stations.
- Build toward a single source of truth for volume, capacity, and execution metrics, improving cross-mile visibility and decision-making.
Strategy and Planning Director Zone 1 at BAT (2024-01 – 2025-11)
- Expanded the marketing planning team into a 25-member Strategy and Planning team with a core focus on the Integrated Business Planning Management (IBPM) process, supporting BAT's operations in the US and Canada markets
- Established the Polaris Center of Excellence, enhancing forecasting accuracy by 5% for BAT's largest market, the US, through advanced machine learning models and data-driven processes
- Launched the Competitor Intelligence team, providing strategic commercial and financial insights on market competitors for the US
- Successfully extended the demand planning capability from the US to Canada, leveraging expertise in WOW and Kinaxis software to optimize planning processes across both regions
- Integrated the Category and Pricing Performance team into the US scope, enhancing market-specific insights and strategic pricing alignment.
Marketing Planning Director at BAT (2022-05 – 2023-12)
- Led a team of seven Senior Managers to support BAT US's monthly Sales and Operations Planning (S&OP) process, with a focus on accurate forecasting, demand planning, and competitor insights
- Spearheaded the digital transformation of BAT US's demand planning by migrating from SAP APO to Kinaxis, playing a pivotal role in the successful implementation and optimization of the new system
- Served as the primary input owner for the supply chain and finance teams, responsible for translating forecasts into actionable demand plans across five key categories in the US portfolio
- Leveraged multi-source data analysis to identify market trends, accurately forecast demand, and align sales and operational plans with strategic business objectives
Transformation Project Manager at BAT (2021-08 – 2022-05)
- Implemented and launched the Strategic Planning & Insights area for BAT US within Mexico GBS Hub with SCRUM & AGILE methodologies
- Analyze and enhance GBS (global business solutions) business case, refine service delivery models and strategies
- Translated high-level strategic priorities into detailed, actionable plans by collaborating closely with each area VP, developing execution roadmaps, and assessing resource requirements
- Lead recruitment, hiring 21 SMEs in Data Science, Audience Analytics, Insights, and Marketing Planning
- Establish strong partnerships with Global GBS Leadership Team, supporting full SP&I project lifecycle
Sr. Category Manager at Honeywell (2020-12 – 2021-07)
- Management of 2 categories of global indirect procurement services with an annual spend of $11 million USD
- Supply base management reduction: Project to reduce the global indirect supply base on a 30%
- Buy Honeywell Program: management of the global intercompany procurement initiative
Sr. Procurement BI Specialist at Honeywell (2018-09 – 2020-11)
- Strategic alignment of 52 sites across 3 regions worldwide
- Global productivity management across the business unit with an annual spend of $950 million USD
- 3-year strategic plan development and goal alignment
- Development of BI tools to support the technological transition and business insight generation for the whole business
- Drive business initiatives to support savings such as inflation mitigation, payment term strategy and global supplier transitions among others
Head of Strategic & Commercial Planning at Crown Packaging Mexico (2017-01 – 2018-08)
- Strategic plan development for Crown Mexico's 4 business units
- Project management: Supported 2 projects of $120 million USD
- Market analysis and commercial insight for the board of directors
- Dashboard development and KPI Management
- Annual budget and rolling forecast execution
High Development Operations Program at Crown Packaging Mexico (2015-05 – 2016-12)
- Development of a customer value model for Crown Mexico's 4 business units, based mainly on insights gathered from interviews and on-site visits to customer facilities
- Development of a sales & operations system and logistic footprint redesign for the 4 metal (can) facilities; to support the growth and demand of the market
