Angelica Cervantes

Hospitality commercial leader with 15+ years of experience across luxury, all-inclusive, lifestyle and resort hotels, with a strong specialization in Mexico & Latin America leisure sales. Proven experience leading multi-property commercial strategies, developing source markets, negotiating with tour operators and B2B partners, and translating market opportunities into revenue.

Former

Director of Sales Mexico & LATAM for a 3-hotel / 913-room portfolio, achieving 35% revenue growth across Latin American markets. My approach combines market intelligence, strong trade relationships and hands-on commercial execution — from defining strategy to getting in front of the right partner and turning the opportunity into production.

Luxury Sales Manager | USA, CAN, LATAM at Hotel Mousai Cancun & Puerto Vallarta by Tafer Hotels (2025-11 – 2026-06)

• Led commercial positioning for an ultra-luxury adults-only all-inclusive portfolio.
• Developed business with luxury advisors, host agencies and strategic travel partners.
• Strengthened brand presence within Virtuoso, Preferred Hotels & Resorts, Ensemble, Signature and Amex.
• Represented the brand through international showcases, sales missions and partner activations.
• Worked closely with Revenue, Marketing and Global Sales on pricing, promotions, distribution and market opportunities.

Corporate Tour & Travel Sales – Canada & Europe at Grupo Hotelero Santa Fe (2025-04 – 2025-11)

• Managed B2B leisure strategy for Canada across a 20+ hotel portfolio, including all-inclusive and city properties.
• Developed commercial plans with major tour operators and travel agency partners.
• Negotiated commercial agreements, promotions and incentive programs.
• Partnered with Revenue, Marketing and hotel teams to optimize production, RevPAR and profitability.

Director of Sales | Andaz Mayakoba Riviera Maya at Hyatt (2024-03 – 2024-06)

• Directed commercial strategy across luxury leisure, consortia, MICE and destination weddings.
• Led and developed the hotel sales team.
• Strengthened strategic account relationships and luxury market positioning.
• Worked across hotel leadership disciplines to align commercial priorities and revenue opportunities.

Director of Sales & Marketing | Banyan Tree Puebla (2023-08 – 2024-03)

• Led a 12-person commercial team and served as member of the Executive Committee.
• Owned commercial strategy across Leisure, Groups, Corporate and Weddings.
• Managed luxury consortia and strategic agency relationships including Virtuoso and Amex FHR.
• Developed annual commercial budget and marketing strategy.
• Led performance, account priorities and business development initiatives.

Director of Sales – Mexico & Latin America at The Fives Hotels & Residences (2018-03 – 2023-06)

Regional responsibility: 3 resorts | 913 rooms | Mexico & Latin America

• Owned the commercial strategy and market development for Mexico and Latin America across a multi-property resort portfolio.
• Expanded LATAM source markets, delivering 35% revenue growth.
• Managed and negotiated strategic agreements with tour operators, wholesalers, retailers and B2B distribution partners.
• Developed key accounts and new trade partnerships throughout Latin America.
• Built market-specific commercial strategies according to production potential, distribution dynamics and partner needs.
• Represented the portfolio throughout Latin America and international markets at ANATO, FESTURIS, Tianguis Turístico, FITUR and WTM, as well as roadshows, sales calls and partner events.
• Collaborated with Revenue, Marketing and hotel commercial teams to translate market opportunities into tactical promotions and production.
• Expanded e-commerce and additional distribution channels while supporting U.S. tour operator and retail travel agency development.

Corporate Online Sales at Blue Diamond Resorts (2017 – 2018)

Commercial and digital distribution strategy for a multi-resort Caribbean portfolio.

E-Commerce Manager at Grand Hyatt Playa del Carmen – Opening Team (2015 – 2017)

Online commercial strategy, OTA partnerships, pricing and digital distribution.

Reservations Manager at Grand Residences Riviera Cancun – Opening Team (2013 – 2015)

Reservations Agent at Presidente InterContinental Cancún (2013 – 2013)

Reservations & Loyalty Program Leader at Holiday Inn La Noria Puebla (2011 – 2013)

Business English – Kaplan International (2024 – 2024)

Foreign Languages & Tourism Management – Universidad Madero (2006 – 2011)

Administrative Computing Technician – CETEC (2002 – 2004)