Ari Cruz

Creative Director experienced in leading multidisciplinary teams and developing visual and communication strategies focused on impact, efficiency, and innovation. Skilled in AI-enabled creative workflows, process optimization, and talent leadership.

Creative Direction, Innovation and AI Management Coordinator at Tecnológico de Monterrey (2021-01 – Present)

• Led creative teams and cross-functional collaboration.
• Implemented generative AI and innovation initiatives.
• Standardized workflows, visual guidelines and operational efficiency.

Graphic Designer & Digital Artist at Freelance (2015-01 – Present)

• Illustration, animation, branding, motion graphics and creative project leadership.

B.A. in Graphic Communication Design – UAM Azcapotzalco

Diploma in Creative Direction – Anáhuac Mayab University

Master's in Illustration & Animation – ESDesign Barcelona