Carlos Ortega

SEO Specialist and Content Director with over 8 years of experience. I combine deep data analysis (GSC, GA4) with Artificial Intelligence expertise (RAG models, MCP integrations) to streamline operational and strategic SEO processes. Data-driven approach and decision-making, going beyond vanity metrics (such as SEO based only on search volume) to achieve measurable business goals.

SEO Specialist - BIG Hacks - Hybrid (formerly remote)

(2025-02)

• Cannibalization Analysis and Optimization Routes: I design and execute strict Standard Operating Procedures (SOPs) to audit and resolve content cannibalization. Additionally, I analyze URL ecosystems by cross-referencing GSC queries to establish tactical action routes such as: Optimizing the winner URL, Deeply restructuring to target content gaps, or Deleting/Redirecting (404, 410, 301) to protect crawl budget and avoid funnel fragmentation.
• AI Automation and Integration: I centralize the creation of prompts and SOPs using tools like Typingmind. I implement and feed AI workspaces (Claude Cowork under a RAG model) to document and streamline the execution of SEO processes.
• SERP Research and AI Validations: I use MCP integrations with Gemini 3.1 Pro (now Claude), DataForSEO, and Perplexity to analyze Search Intent and organic competitors. I rely on tactical tools like thruuu and DataForSEO for manual validations of SERPs and AI overviews. Additionally, I use Searchable to track AI prompts.
• Technical Audits and Web Health: I coordinate technical crawls with Screaming Frog and execute qualitative content analysis using Firecrawl, detecting exact duplications and technical errors that are reported to the Web department.
• Keyword Research and Internal Linking: I use Semrush and DataForSEO for strategic keyword research, alongside WebSEO to correct web architectures and improve internal linking.

SEO Specialist - Tecmilenio - Remote Work

(2021-04 - 2024-07)

• Organic Growth: Led keyword research and the development of thematic architectures that drove a 40% increase in overall organic traffic to the site/blog.
• Continuous Optimization and Entities: Executed technical and semantic improvements to existing content, boosting domain visibility and achieving a 12% growth in search traffic for two consecutive years.
• SEO Intelligence and Auditing: Analyzed technical and market performance, building competitive intelligence reports using Semrush to support strategic executive decisions.

Digital Content Editor - Postedin - Mexico City

(2019-08 - 2020-07)

• B2B and B2C Content Structuring: Created and implemented specialized digital content strategies focusing on finance, marketing, technology, business, and health.
• Content Format Development: Directed the development of evergreen and technical materials, infographics, and e-books tailored for different stages of commercial funnels across various industries.

Bachelor's Degree - Software Development Engineering - Universidad Virtual del Estado de Guanajuato (UVEG) (2026-04 - 2029-04)

Master - Coding - DEV.F (2024-06 - 2025-07)

Bachelor's Degree - Communication Sciences - Universidad Nacional Autónoma de México (UNAM) (2010 - 2014)