Carlos Ortega

SEO Specialist - BIG Hacks - Hybrid (formerly remote)

(2025-02)

Cannibalization Analysis and Optimization Routes: I design and execute strict Standard Operating Procedures (SOPs) to audit and resolve content cannibalization. Additionally, I analyze URL ecosystems by cross-referencing GSC queries to establish tactical action routes such as: Optimizing the winner URL, Deeply restructuring to target content gaps, or Deleting/Redirecting (404, 410, 301) to protect crawl budget and avoid funnel fragmentation.
AI Automation and Integration: I centralize the creation of prompts and SOPs using tools like Typingmind. I implement and feed AI workspaces (Claude Cowork under a RAG model) to document and streamline the execution of SEO processes.
SERP Research and AI Validations: I use MCP integrations with Gemini 3.1 Pro (now Claude), DataForSEO, and Perplexity to analyze Search Intent and organic competitors. I rely on tactical tools like thruuu and DataForSEO for manual validations of SERPs and AI overviews. Additionally, I use Searchable to track AI prompts.
Technical Audits and Web Health: I coordinate technical crawls with Screaming Frog and execute qualitative content analysis using Firecrawl, detecting exact duplications and technical errors that are reported to the Web department.
Keyword Research and Internal Linking: I use Semrush and DataForSEO for strategic keyword research, alongside WebSEO to correct web architectures and improve internal linking.

SEO Specialist - Tecmilenio - Remote Work

(2021-04 - 2024-07)

Organic Growth: Led keyword research and the development of thematic architectures that drove a 40% increase in overall organic traffic to the site/blog.
Continuous Optimization and Entities: Executed technical and semantic improvements to existing content, boosting domain visibility and achieving a 12% growth in search traffic for two consecutive years.
SEO Intelligence and Auditing: Analyzed technical and market performance, building competitive intelligence reports using Semrush to support strategic executive decisions.

Digital Content Editor - Postedin - Mexico City

(2019-08 - 2020-07)

B2B and B2C Content Structuring: Created and implemented specialized digital content strategies focusing on finance, marketing, technology, business, and health.
Content Format Development: Directed the development of evergreen and technical materials, infographics, and e-books tailored for different stages of commercial funnels across various industries.

Sobre mí