Media Manager - Hasbro
Mexico City. may. 2022
- Responsible for Hasbro Mexico Media Strategy.
- Leading the way of how to talk to each brand consumer and shopper, defining communication messages, targets and identifying insights to develop, create and curate brilliant content, and investing dollars in the most profitable actions that drive POS growth.
Digital Manager - Hasbro
Mexico City. apr. 2021 - may. 2022
- Responsible for the overall digital marketing strategy of Hasbro Mexico Brands.
- Planning, implementing, supervising, and optimizing digital media, content and PR campaigns across digital channels.
- Managing media budget ensuring return maximization.
- Owing the media & digital agency relationships for Mexico.
- Managing ecommerce and shopper platforms support with the correct omnichannel approach to drive business results.
Brand Manager - Hasbro
Mexico City. jul. 2020 - apr. 2021
- Responsible for developing Star Wars, Marvel, Ghostbusters, Beyblade, Power Rangers and GI Joe in Mexico: executing marketing strategy, managing product portfolio to drive volume and profitability, and maintaining brand integrity across all initiatives and communications.
- Responsible for promoting Hasbro Fans segment growth.
Marketing Manager - Alsea
Mexico City. mar. 2019 - jul. 2020
- Responsible for leading the strategy, execution, and measurement of strategic and added-value projects in the Marketing Shared Services Area.
- Head of the Digital Couponing Strategy focused on Performance Marketing for all of our brands.
- Performance & Analytics dashboards for Data Driven Decision Making.
- Medallia Customer Experience implementation for Mexico and LATAM.
- Brand Framework development for the Wow Rewards Loyalty Program.
- Implementation of the Social Listening Practice for Alsea brands (Starbucks, Domino’s, among others).
Marketing & Product Leader - KIO Networks
Mexico City. mar. 2018 - feb. 2019
- Design and implement the digital marketing services and solutions portfolio strategy. Manage the development of multichannel content for clients and media. Coordinate communication and public relations actions. Align corporate messages with KIO Networks advertising campaigns.
