David Vivas

Digital marketing professional with hands-on experience in Meta Ads campaign setup and monitoring, social media content production, AI-assisted creative workflows, SEO publishing, and marketing analytics. Combines paid social execution with CRM reporting, advanced Excel, campaign KPI tracking, and content development.

Background across consumer marketing, financial services, and B2B digital content.

Marketing and Operations Manager at Pueblito Café (2025-11 – Present)

Plan and publish Facebook and Instagram promotions using basic content calendars. Develop promotional copy, graphics, and short-form videos with Canva, CapCut, and generative AI tools. Set up and monitor geo-targeted Meta Ads campaigns, evaluating reach, impressions, CTR, CPC, and engagement. Respond to customer messages, comments, and Google reviews to support community engagement and online reputation. Part-time role in a family-owned business.

Marketing Analytics & Commercial Planning Intern at Bankinter (2025-09 – 2026-04)

Supported B2B and B2C marketing reporting using advanced Excel, GA4, and Spotfire. Tracked leads, customer acquisitions, and basic conversion rates; prepared recurring KPI reports for commercial teams. Assisted with HubSpot contact lists and workflows, coordinated HTML/PDF marketing materials, and supported webinars, events, and intern onboarding.

SEO Intern at Warning Machines (2025-05 – 2025-08)

Conducted keyword research using Semrush, Sistrix, and Screaming Frog. Wrote, optimized, and published SEO-focused WordPress articles using Yoast; refreshed on-page content and developed AI-generated visual assets for website publishing.

Consultant at TCMpartners (2024-06 – 2025-01)

Analyzed financial datasets, identified inconsistencies in SQL tables, and reviewed banking system accounting rules to support data accuracy and operational reporting.

Account & Reporting Analyst at PepsiCo Internacional (2024-02 – 2024-05)

Prepared financial reports and researched international market trends, including Poland, Switzerland, and the United Kingdom, to support business analysis and reporting.

Junior Accountant at Forvis Mazars (2023-09 – 2024-01)

Supported bookkeeping, financial data analysis, and Excel reporting for international clients, including U.S. retail and hospitality businesses.

Junior Producer at Producción, Grabación y Sonorización (2018-01 – 2020-01)

Recorded and edited audio in Pro Tools; coordinated client requests, project schedules, deliverables, and creative production.

Master's Degree in Digital Marketing – Universidad Complutense de Madrid (2026)

Bachelor's Degree in Accounting – Universidad Autónoma del Estado de México (2021)

Erasmus+ Exchange Program – Universidad de León (2020)