Project & Content Manager
Lunave (12/2020 - present)
- Planning and management of digital strategies for branding, e-commerce and social media in brands such as Singer, Toyota, Rich's, Snapdragon and Blasón. • Implementation and monitoring of campaigns on Paid Media platforms based on KPIs and results oriented. • Management and analysis of databases for lead generation planning. • Development of content for social media such as Facebook, Instagram, Twitter, TikTok, Pinterest and YouTube. • Generation of reports, analysis of metrics and decision making based on brand objectives. • Pitches with clients. • Team work coordination. • Planning and supervision of video shooting for content development. • Curation and translation of documents.
Social Media & Paid Media Manager
Priva (01/2020 - 11/2020)
- Planning and optimization of strategies in B2B and B2C digital content for website, email marketing and social media. • Development of content for social medial such as Facebook, Instagram and LinkedIn. • Implementation and monitoring of Paid Media campaigns in Meta Business Suite based on KPIs, A/B testing and driving ROI. • Content optimization for SEO. • Analysis and monitoring of metrics for monthly reports. • Management and monitoring of simultaneous accounts in social media. • Customer service and follow-up via social networks. • Conversation moderation in social media and optimization of interactions. • Development of campaigns for internal communication, writing articles and monthly newsletter. • Team work coordination.
Project & Social Media Intern
United Nations Mexico (01/2019 - 08/2019)
- Generation and coordination of digital projects for website, social networks and United Nations platforms. • Development of content for social media such as Facebook, Instagram and Twitter. • Professional video and image shooting for content generation. • Planning of outreach projects in online and offline mass media. • Planning and logistics of events such as the Breach/Valdez Journalism and Human Rights award. • Research and journalistic pieces writing. • Journalistic coverage of events. • Conducting interviews. • Preparation of institutional reports for internal communication. • Documents traduction. • Contact with media for collaboration and coverage of events.
Content & Community Manager
Imagen Digital Mexico (09/2018 - 12/2018)
Web editor & reporter
Judicial TV Channel, Supreme Court of Justice (01/2018 - 08/2018)
