Diego Ariel Castro Vicencio

I’ve managed paid media campaigns across Meta, Google, and TikTok, with my strongest expertise in Meta Ads. I’ve built and optimized full-funnel strategies centered on lead generation, consistently reducing CPLs and boost ROI through precise audience segmentation, A/B testing, and creative iteration. I scaled my own business, Ariel Clark Trading, from scratch with a full-funnel performance strategy tailored to the customer journey—from awareness to conversion—resulting in strong KPIs and long-term growth always backed by data análisis and testing.

In the awareness stage, I used both organic and paid video content to introduce the brand and build authority through inspirational, valuable, and entertaining posts. This boosted engagement, reach, impressions, and sparked direct DMs. In the consideration stage, I ran paid campaigns to drive traffic to a free live webinar and delivered free ebooks via WhatsApp and email.

We achieved CTRs of 2–3%, CPLs as low as $0.13, and gathered 2,000–3,000 leads with open rates around 20%. During the conversion stage, we achieved a 1% sales conversion rate and over $10,000 in revenue from just $1,100 in TikTok Ads—ultimately gaining 400+ loyal customers across the Americas. This experience gave me strong cross-platform skills, a data-driven mindset, and the ability to manage creative and technical elements of campaign success.

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Bachelor's Degree Completed