Diego Maury

I integrate strategy, operations, and ecosystems to turn complexity into systems the business can execute. I work with organizations that have strategy, budget, and talent, but not the system that connects everything into execution: I design the programs, processes, and coordination mechanisms that turn organizational complexity into measurable, transferable operations. 10+ years of professional experience, including 7+ in innovation and ecosystems. In the most recent cycle, that also includes designing and operating AI agents in production, not just using them.

Fractional Strategic Operations Director at FlipHouse (2025-10 – 2026-06)

• Operated as fractional operations director covering strategy, RevOps, marketing, automation, and AI in a single integrated system for 10 months.
• Designed and implemented SOFI, an automated lead qualification system with conversational AI (voice and WhatsApp): from ~0% to 89.5% automated coverage over 191 real leads, with speed-to-lead from 1-3 days to under 5 minutes.
• 173 leads contacted automatically in ~1.5 hours in a single campaign with zero human intervention. Lead response rate of 74.9% with no sales advisor involvement.
• The system processed 1,661 messages across 295 unique conversations, generating 6 active opportunities and 34 successful contacts in HubSpot.
• Increased the flow of leads processed into the CRM from 5 to 30 per week (+500% over declared baseline).
• Built the end-to-end data integration (Meta Lead Ads to Make to HubSpot to VAPI) with deduplication, per-lead traceability, and a speed-to-lead SLA under 5 minutes.
• Became a Meta technology provider by creating and getting approval for the official app required for WhatsApp Flows, including LFPDPPP compliance.
• Ran up to 3 simultaneous Meta Ads campaigns ($78,532 MXN managed) with KPI dashboards and automated weekly reporting.
• Stack: HubSpot, Make, WhatsApp Cloud API, VAPI, OpenRouter, Claude API, Railway, Redis, PostgreSQL, ElevenLabs, Notion.

Instructional Designer & Facilitator, Executive MBA at INFORSA (2025-11 – 2026-06)

• Delivered 24 hours of instruction in the Executive Management Diploma (MBA level), covering Digital Transformation, Talent Management and Organizational Culture, and Purpose-Driven Business, ESG and Sustainability.
• Facilitated 16 hours in the Human Resources Diploma, covering strategic management and legal frameworks.
• Designed project-based modules for senior and mid-level executives: critical process diagnosis, auditable KPI definition (formula, source, and baseline), and To-Be model design.
• Implemented AI in the instructional design process, accelerating the build-out of learning paths, modules, and materials.

Founder & Innovation Program Director at HackSureste (2018 – 2023)

• Founded and operated from scratch the innovation and entrepreneurship ecosystem of southeast Mexico (Veracruz, Tabasco, Chiapas, Campeche, Yucatán, and Quintana Roo), integrating talent from 6 states.
• 3,000+ participants across the program (operational estimate).
• Designed a modular program architecture: a core hackathon plus specialized extensions (WIRE for remote technical training, ideaLab for sustainable entrepreneurship, Talent & Challenges).
• Executed the first in-person edition in Mérida (2018) with close to 250 participants and expanded the model to Ciudad del Carmen (2019), sustaining the operation despite losing 3 sponsorships and the venue 7 days before kickoff.
• Led the full virtualization of the program (2020 to 2022) with a Lean approach, multiplying regional participation 6x and removing the ceiling of the in-person format.
• Built quadruple-helix alliances (academia, private sector, government, and ecosystem) as the basis for territorial anchoring.

National Program Director, Innovation & Entrepreneurship at INCmty (Tec de Monterrey) (2019 – 2022)

• Directed the national operation of the HEINEKEN Green Challenge (HEINEKEN México and INCmty): 3,231 projects reached across 4 editions (aggregate, operational estimate), with a peak of 1,325 projects, 3,975 entrepreneurs, and 562 universities in 2020.
• Redesigned and virtualized the end-to-end process during the pandemic: evaluation rubric, go/no-go pre-filter, and a 5-day national bootcamp to absorb the jump from 200 to 1,325 projects per edition without operational collapse.
• Built and operated a 100+ mentor network per edition, with assignment criteria by stage and vertical.
• Built partnerships across government, universities, and the private sector to open regional entry points, driving +600% growth in southeast Mexico between the first and third editions.
• Conceived and designed REDUX from scratch as the HGC pre-launch: a sustainable entrepreneurship bootcamp aligned to the SDGs, documented by Tec as the largest in Latin America in its category.
• 2020 edition: 400+ university students trained and 111 ideas generated across 4 regions, with 12 finalists to Tec Lean Explora. REDUX Agro 2021: 350+ participants.
• Published the curriculum openly (34 videos) and placed the methodology in Tec de Monterrey's official program directory as its youngest author.

Professor of Entrepreneurship & Innovation at Tecnológico de Monterrey (2022 – 2023)

• Taught project-based courses in entrepreneurship, innovation, and strategic thinking; mentored students in validation, pitching, and competitions.
• Designed curricula and learning experiences emphasizing Agile methodologies, business model design, and applied innovation strategy.
• Supported students in maturing projects across TRL stages, from idea to validation and preparation for competitive calls.

Technology & Innovation Project Manager at Grupo Gamma Peninsular (2019-01 – 2020-08)

• Managed digital transformation projects focused on operational improvement, internal processes, and customer-facing applications.
• Delivered 15+ enterprise software projects with Agile planning and DevOps integration.
• Reduced operational friction through process automation and workflow standardization, coordinating multidisciplinary development, analysis, and product teams.

Director of Public Relations & Recruitment at CodersLink Talent (2016-01 – 2018-12)

• Led recruitment strategies and partnerships connecting Mexican tech talent with international technology companies.
• Contributed to 1,000+ developer placements in remote opportunities with U.S. technology companies.
• Developed partnerships with universities, bootcamps, and tech communities to strengthen talent attraction.

Talent Development Coach at Platzi (2020-01 – 2021-01)

• Supported students across Latin America in developing technical and professional skills to improve employability in digital environments.
• Designed personalized learning paths based on career goals, knowledge gaps, and progress level.

Professor of Entrepreneurship & Innovation at EBC (2019-09 – 2020-01)

• Delivered learning experiences in entrepreneurship, innovation, and business skill development; prepared students competing in the regional edition of the Hult Prize.

Event Producer & Experience Designer at Independent (2011-05 – 2020-06)

• Produced 50+ large-scale events with 5,000+ cumulative attendees, handling logistics, technical production, and team coordination.

Bachelor's Degree in Political Science and Public Administration (2024 – 2025)

Agile Foundations – Project Management Institute (2024)

Agile Requirements Foundations – Project Management Institute (2024)

Managing Project Stakeholders – Project Management Institute (2024)