Diego Tapia Tecruceño

I am a dedicated and experienced professional with a five-year career as a Commercial Representative in the field of agricultural infrastructure. Throughout my journey, I have had the privilege of representing numerous national and international brands specializing in agricultural equipment, including fertilizers, irrigation systems, greenhouses, and advanced agricultural technologies.

My primary market focus has been on serving government agencies and agricultural producers in the central region of Mexico. This unique market dynamic has allowed me to develop a deep understanding of the specific needs and challenges faced by both sectors.

My passion lies in working at the intersection of cutting-edge agricultural technology and sustainable practices. I take pride in helping my clients access and implement innovative solutions that optimize crop yields, conserve resources, and improve overall productivity.

In my role, I have been responsible for bridging the gap between these advanced agricultural technologies and my clients. This includes providing comprehensive product knowledge, facilitating training programs, and ensuring seamless project implementation.

I am well-versed in navigating the complexities of governmental tenders and have a proven track record of successful negotiations with key stakeholders. Additionally, I excel in delivering post-sales support, promptly addressing inquiries, and providing technical expertise.

I am deeply committed to contributing to the growth and sustainability of agriculture in the central region of Mexico and beyond. My goal is to continue collaborating with organizations that share this vision, creating lasting impacts in the agricultural industry.

I look forward to the opportunity to explore potential collaborations and further discussions on how I can bring value to your projects and initiatives.

Agricultural Technical-Commercial Engineer

Head of the product department (Fertilizers, Irrigation Systems, Agricultural Technical Assistance) in charge of: 1. B2B negotiations.

• Training local producers.
• Monitoring and evaluating sales by Brand Advisors (Supervision of 3 Advisors).
• Providing weekly reports by region.
• Conducting meetings and negotiations with the agri-food industry.
• Organizing meetings and negotiations with suppliers.
• Receiving and entering orders into the system, following up with relevant departments (production, planning, warehouse, logistics) throughout the process until final delivery, and addressing customer feedback.
• Ensuring that the specifications for each order are up-to-date; if not, monitoring their update.
• Addressing special customer and/or distributor requests and reporting any issues in the process.
• Encouraging demand generation to achieve commercial goals.
• Providing after-sales service by addressing and resolving complaints and technical inquiries.
• Collaborating with the Marketing Department to execute planned actions.

Educational Background

National Autonomous University of Mexico (UNAM) Agricultural Engineering