Independent Marketing & Business Strategy Consultant at Independent Marketing & Business Strategy Consultant (2022 – Present)
Advise organizations and entrepreneurial ventures on brand positioning, market expansion, and go-to-market strategies across premium consumer and lifestyle categories.
- Partner with leadership teams to translate business objectives into integrated marketing and commercial growth strategies.
- Provide strategic guidance on brand development, portfolio positioning, and consumer engagement to strengthen competitive differentiation.
- Facilitate cross-functional alignment across marketing, communications, and commercial teams to ensure effective strategy execution.
- Selected projects: business development for a premium pastry brand; international expansion strategy for a vegan chocolate brand; brand positioning initiatives for a Spanish wine brand; and communication strategy development for an international maritime organization.
Head of Marketing at Freixenet Mexico (2021-01 – 2022-12)
Directed annual marketing strategy, budgeting, and resource allocation to accelerate brand growth and profitability.
- Directed annual marketing strategy, budgeting, and resource allocation to accelerate brand growth and profitability.
- Led brand repositioning through digital transformation and high-impact PR activations.
- Designed and executed international PR initiatives in Spain and Italy to strengthen distributor partnerships and unlock commercial opportunities.
- Managed agency relationships and established local brand governance frameworks.
- Key Achievement: Delivered +28% sales growth vs. prior year through integrated brand strategy and quarterly launch planning across Freixenet, Mionetto, and I Heart portfolios.
Business Development Manager at Antera (2015-01 – 2019-12)
Designed expansion models, pricing strategies, and portfolio frameworks to maximize market penetration and profitability.
- Designed expansion models, pricing strategies, and portfolio frameworks to maximize market penetration and profitability.
- Led negotiations with international partners and managed a team of four Brand Managers.
- Developed multi-brand Go-to-Market strategies, aligning PR, Sales, Finance, Logistics, and VM for integrated execution.
- Oversaw full commercial performance including margins, sell-out, and marketing ROI.
- Key Achievements: +28% sell-out growth (Interparfums brands) vs. LY. Coty portfolio +18% vs LY (+24% including new brand integrations).
Marketing Manager at LVMH Fragrance Brands Mexico (2010-01 – 2015-12)
Implemented global brand strategies locally while preserving luxury positioning.
- Implemented global brand strategies locally while preserving luxury positioning.
- Directed ATL/BTL campaigns and managed agency ecosystems.
- Led strategic product launches optimizing sell-in, sell-out, and profitability.
- Managed annual budgets and commercial marketing plans.
- Key Achievements: Consistent double-digit market share growth YOY. Positioned Dahlia Divin as #4 fragrance at Liverpool during launch. New men fragrance launch growth for Gentlemen Only Casual Chic +51%. Maintained Givenchy in Top 5 feminine fragrance rankings nationally.
Brand Manager at Puig Mexico (2006-01 – 2009-12)
Full P&L ownership including forecasting, budgeting, and margin optimization.
- Full P&L ownership including forecasting, budgeting, and margin optimization.
- Drove data-driven portfolio growth and commercial decision-making.
- Key Achievement: Launched new fragrance line generating +34% growth in category performance.
Product & Apparel Brand Manager at Reebok & Warnaco Inc. (2001-01 – 2006-12)
Supported brand and product strategy across sportswear and lifestyle portfolios including Calvin Klein, Chaps, and Speedo, contributing to product launches, assortment planning, and commercial execution across retail and wholesale channels.
- Supported brand and product strategy across sportswear and lifestyle portfolios including Calvin Klein, Chaps, and Speedo, contributing to product launches, assortment planning, and commercial execution across retail and wholesale channels.
- Managed seasonal product launches, pricing strategy, and sales analysis to support portfolio growth and market competitiveness.
- Collaborated with sales and merchandising teams to optimize distribution, forecasting, and retail performance.
- Key Achievements: Led a high-impact brand activation with Olympic medalists Misty Hyman and Megan Quann, strengthening retailer engagement and brand visibility for Speedo. At Reebok developed the first digital product catalog for on-site order placement, improving sales team efficiency and accelerating order processing.
