Emilio Arista R.

Experience in the consumer goods industry, supporting strategic marketing initiatives within a global environment and analyzing business and category results. I have worked with data to understand performance, identify trends and opportunities, and support decision-making in projects with a global scope across teams. My background is in strategic marketing, and I am currently strengthening my analytical skills through a Data Science specialization, with the goal of moving into more analytics-focused roles centered on business insights and decision-making.

Replica Supervisor, Strategic Marketing at Grupo Bimbo (2024-08 – Present)

• Strategic Marketing Support: Supported global marketing initiatives, collaborating with teams across multiple regions to align with business priorities
• Performance Analysis: Analyzed category and product performance using commercial and market data to identify trends and growth opportunities
• Market & Consumer Insights: Identified key trends and insights to support strategic decision-making
• Capacity & Growth Initiatives: Contributed to projects focused on improving production capacity utilization by identifying underutilized lines and growth opportunities
• Project Rubik: Initiative focused on filling low-capacity production lines
• Executive Reporting: Developed executive presentations combining data, insights, and business context for senior stakeholders
• Key events: InnoDay BM, GBF, TMM

GI Marketing Intern, Marketing & Regulatory Processes at Takeda (2023-04 – 2024-01)

• Marketing Materials Development: Supported the development of promotional materials ensuring clear communication of product value (quality, bioequivalence, pricing, and availability)
• Regulatory Compliance: Ensured marketing materials complied with COFEPRIS guidelines and internal ethical standards
• Approval Processes: Managed approval workflows for promotional materials, ensuring timely validation and compliance
• Performance & Administrative Support: Supported basic KPI tracking, administrative control, and use of digital tools for marketing activities
• Key Project: Developed a WhatsApp-based communication strategy for gastroenterologists, including patient journey mapping and educational content design

Administrative Assistant, Administrative Support at DM Arquitectos (2019-06 – 2019-12)

• Purchasing: Managed purchase order registration and supplier invoice tracking
• Expense Control & Payments: Assisted in expense monitoring and payment coordination
• Documentation Management: Maintained organized physical and digital records for procurement-related documents (quotes, orders, invoices, and contracts)
• Administrative Support: Provided support in reporting, internal requests, and day-to-day administrative tasks across 3 simultaneous construction projects (restaurant opening, residential cabin, and industrial dining hall remodeling)

Bachelor's Degree in Business Administration – Universidad Anáhuac México (2025)

Specialization in Data Scientist – Tecnológico de Monterrey (2026)