Esme S

Digital Marketing Specialist with 5+ years of experience in content strategy, branding, and visual communication. I manage the digital presence of four Valiant Hotels properties, achieving increases of 199% in views, 146% in reach, 165% in website clicks, and 81% in content interactions. I combine creativity, KPI analysis, and multichannel execution to turn business goals into measurable actions, while expanding my expertise in Social Media Marketing & Management, SEO, SEM, GEO, GA4, and Meta Business Suite/Meta Ads.

Digital Marketing & Social Media Specialist at Valiant Hotels - Gran Hotel Ciudad de México (2026-06 – Present)

• Manage digital strategy and organic content across Facebook, Instagram, and TikTok for four hotel properties, with a focus on increasing direct bookings.
• Increased views by 199%, reach by 146%, website clicks by 165%, and content interactions by 81% during the initial implementation period.
• Develop campaigns for accommodations, restaurant services, weddings, quinceañeras, and events, along with editorial calendars and inbound marketing strategies.
• Implement Meta Conversion API, KPI analysis, performance tracking, and strategic documentation aligned with business objectives.

Graphic Designer | Marketing Content at Euromundo Tour Operator (2025-04 – 2026-06)

• Managed graphic production for 31 international tour programs across Europe, the Middle East, and Asia, including catalogs, sales materials, POP displays, and digital content.
• Produced travel catalogs, promotional materials, and audiovisual content for travel agencies, sales presentations, and destination marketing.
• Supported promotional events and product launches, ensuring visual consistency, information clarity, and adaptation across multiple formats.

Marketing Manager at Jaspi Technology (2024-07 – 2025-03)

• Led the marketing function and executed campaigns that increased leads by 80%, views by 86%, and sales-qualified opportunities from social media by 34%.
• Planned and supervised campaigns across digital and print media; developed the corporate visual identity and internal communication guidelines.
• Designed web interfaces in Adobe XD and produced motion graphics, promotional materials, product photography, and post-production assets.

Bachelor's Degree in Graphic Design – Universidad Libre, Morelos, Mexico

Certificate course in Social Media Marketing & Management